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Les séries télévisées dans l’éducation sur le VIH: Atteindre les populations grâce au divertissement populaire
Deep Insights
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2011), 40 pp.
"Se rangeant parmi les cinq plus grands donateurs d’aide publique au développement (APD), l'Allemagne est fortement engagée dans la lutte pour un accès universel à la prévention, au traitement et à la prise en charge du VIH. Une bonne partie des contributions allemandes est accordée sous fo
...
Untold: Stories in a Time of HIV & AIDS. Audience Reception and Capacity Building Report
Soul City (2009), 24 pp.
"The Untold films bear testimony to the success of the skills development element of this Regional Programme initiative. The fact that these television dramas were developed, written, directed and produced in Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabw
...
TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment
Deep Insights
Eschborn: German HIV Peer Review Group (PRG); Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), 38 pp.
"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce
...
Soul Buddyz Tomorrow is Ours: Evaluation Report 2008
Dunkeld West: Soul City Institute (2008), 24 pp.
"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o
...
Communicating HIV and AIDS, What Works? A Report on the Impact Evaluation of Soul City's Fourth Series
Journal of Health Communication, volume 10, issue 5 (2005), pp. 465-483
"This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national surve
...
Soap Operas for Social Change to Prevent HIV/AIDS: A Training Guide for Journalists and Media Personnel
Key Guides
Shelburne, Vt.: Population Media Center (PMC); United Nations Population Fund (UNFPA) (2005), 75 pp.
"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among
...
Getting the Message Across: The Mass Media and the Response to AIDS
Geneva: Joint United Nation Programme on HIVAIDS (UNAIDS) (2005), 56 pp.
"The three case studies in this report are examples of what can be achieved when the media are used creatively towards positive outcomes. They offer lessons from experience that will be of value to people everywhere who are interested in harnessing the power of the mass media to help in the response
...
Strategic Communication in the HIV/AIDS Epidemic
Key Guides
New Delhi; Thousand Oaks, Calif.: Sage (2004), 351 pp.
The Role of Sabido Entertainment-Education Radio Serial Dramas in the Struggle for the Prevention of HIV/AIDS: With Specific Reference to "Yeken Kingit" and "Dhimbiba" Dramas
Addis Ababa: Addis Ababa University, Master Thesis (2004), x, 147 pp.
"The inception of the research project came from the realization of the tremendous potential of the Sabido Method Entertainment Education Dramas. The Sabido method dramas have been tried out and proven to have a remarkable success in many countries in promoting pro social issues. The thesis thus too
...
Entertainment-Education and Social Change: History, Research and Practice
Deep Insights
Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.
Combating AIDS: Communication Strategies in Action
New Delhi; London; Thousand Oaks: Sage (2003), 225 pp.
"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
...
Gesundheitsförderung durch Unterhaltung? Zum Potenzial des Entertainment-Education-Ansatzes für die Förderung des Gesundheitsbewusstseins
Medien & Kommunikationswissenschaft, volume 51, issue 3-4 (2003), pp. 461-477
"In den USA werden seit Ende der 60er Jahre unter dem Stichwort „Entertainment-Education“ (EE) verschiedene Bemühungen unternommen, prosoziale und gesundheitsfördernde Themen gezielt in mediale Unterhaltungsangebote zu integrieren. Auf der Grundlage dieses Ansatzes wurden vor allem für Entwic
...
Entertainment-Education and HIV/AIDS Prevention: A Field Experiment in Tanzania
Journal of Health Communication, volume 5, issue 1, Supplement 1 (2000), pp. 81-100
"Entertainment-education is the process of designing and implementing an entertainment program to increase audience members' knowledge about a social issue, create more favorable attitudes, and change their overt behaviors regarding the social issue. The results of a field experiment in Tanzania to
...
Communications Programming for HIV/AIDS: An Annotated Bibliography
Geneva: UNAIDS (1999), 112 pp.
"This document contains 667 references and has been organized according to recent findings in our review of the application of current communication frameworks to HIV/AIDS communication. In short, there seems to be a consensus among academics, researchers, and practitioners that a new framework in H
...
The Turtle and the Peacock: Collaboration for Prosocial Change. The Entertainment-Education Strategy on Television
Wageningen: Wageningen Agricultural University, Thesis (1999), 279 pp.
"The E&E strategy finds its justification in signals from health communication theory and practice. There is an urgent call for the development of methods to reach less well educated target groups and for the adoption of a greater consumer orientation. In the design of health communication programme
...
