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214
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Countries / Regions
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Journals
Output Type
"Gutes verbreiten, statt neu erfinden – das spart Zeit, Geld und Kraft und ist der beste Hebel, um mit einer Idee viel zu bewirken. Der Transfergedanke, also die systematische Verbreitung eines bewährten Projekts, ist noch längst nicht überall angekommen. Aber es tut sich was. Eine stetig wachs ... more
"This handbook is intended to give people involved in international development work a framework for getting started with mobile technology. It is meant to be paired with training slides that provide more examples and context. It was created using training resources developed by myself and by Alison ... more
Provides indicators of performance along 9 parameters: 1. Content Generation and Programming; 2. Policies and Guidelines; 3. Volunteers; 4. Technology: Access and Management; 5. On-Air Standards of Broadcasting; 6. Governance; 7. Feedback and Grievances; 8. Content Sharing and Networking; 9. Revenue ... more
"Consideramos que o Diretório de Comunicação da Igreja no Brasil aponta, essencialmente, para três novos rumos na comunicação católica brasileira. Um deles é a disseminação da cultura de educação para os meios. A preocupação da Igreja vai além do domínio das técnicas de produção, ... more

El País: Libro de estilo

México, DF: Aguilar (2014), 643 pp.
"El libro de estilo de El País incluye los principios éticos del periódico, un diccionario de palabras y otro de siglas, expresiones de significado ambiguo y un gran número de términos en idiomas distintos al castellano. En esta edición se han actualizado algunos de los elementos que han hecho ... more
"The Guidelines explain the international human rights standards on freedom of opinion and expression and provide political and operational guidance to officials and staff of the EU Institutions and EU Member States for their work in third countries and in multilateral fora as well as in contacts wi ... more
"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
"This handbook is written specially for journalists. The examples come from newsrooms, because that is what I know best. But reading it, you will realise that the situations and examples can be ”translated” to your private life and adapted to all kinds of professional situations." (Pages 3-4)
"This practice brief outlines the essential ‘Communicating with Communities’ (CwC) elements’ required during the first six weeks of a humanitarian response. Many of the core elements are not ‘new’ to humanitarian response; however, while practitioners will be familiar with many of them, ev ... more
"With this publication, we intend to provide interested individuals and organisations with practical guidelines for the use and application of open content licences: How do open content licences work? How do I choose the most suitable licence for my individual needs? Where can I find open content on ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more
"In its political support the Commission will encourage enlargement countries to make legislation more supportive of the media. It will also promote the involvement of media and civil society in the pre-accession process, including in the formulation, implementation and monitoring of sector strategi ... more
"Twitter is the primary social media platform discussed in this Think Brief. However, the use of hashtags has spread to other social media platforms, including Sina Weibo, Facebook, Google+ and Diaspora. As a result, the ideas behind hashtag standardization may have a much larger sphere of influence ... more