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131
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Countries
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Methods applied
Journals
Output Type
"The goal of this guide is to provide an easy to follow, in-depth information on everything you need to know to conduct a proper target audience analysis as a content marketer. Some of the most important questions we will try to answer are: What is target audience analysis and why do you need it? Ho ... more
"This book constitutes a milestone in journalism for both Greek Cypriot and Turkish Cypriot editors and journalists across the island as it offers alternatives to the dominant “war journalism” approach that Cyprus journalism (as part of a global pattern of contemporary journalism), has become ha ... more
"This document describes the performance improvement process and IREX’s principles that underlie performance improvement. It offers guidance on the performance improvement process itself, starting with identifying performance outcomes, conducting performance gap assessments and analyses, developin ... more

Magazine Production

London; New York: Routledge, 2nd ed. (2017), x, 185 pp.
"Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry ... more
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res ... more
"Developmental evaluation involves long-term relationships between evaluators and project or programme staff. Evaluation is ongoing, which means that feedback can be provided on a continuous basis. Development evaluation is particularly appropriate for projects or programmes working in complex or un ... more

Safe+Secure Handbook

DOC Funders Network (2017), 59 pp.
"Getting to the heart of stories by asking the really tough questions and going places where no one wants to go. That’s documentary at its best. This Safe+Secure Handbook has been designed to help filmmakers get there—and back—and get their stories into the public domain as safely as possible. ... more
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a ... more
"The present book was inspired by the results of an international KAS conference on the theme of war reporting in Sofia in 2015. Beyond existing recommendations of international organisations, it presents new trends in reporting of warfare and provides additional guidance from the point of view of o ... more
"Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Mon ... more
"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
"This guide aims to help correct the imbalance in capacity and expertise between human rights defenders and cybersecurity professionals and policy-makers. At the heart of the guide is an attempt to address perhaps the fundamental barrier: the absence of clear definitions and agreed terms. It will do ... more
"Mojo: The Mobile Journalism Handbook is the first book devoted specifically to training citizens, journalism students and media professionals to produce professional-quality videos with only a mobile device. As journalism becomes increasingly competitive, students and emerging professionals need a ... more
"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig ... more
"Hay muchas razones diferentes por las cuales nos hacemos periodistas ambientales, pero nuestra misión es muy similar: contar historias que ayuden a las personas a entender mejor cómo es que los seres humanos nos relacionamos con el mundo natural que nos rodea, la forma en que este afecta nuestras ... more

Research Skills for Journalists

London; New York: Routledge (2016), xi, 247 pp.
"Illustrated with original interviews and case studies, the book guides readers through a clear understanding of the sources of news, as well as illustrating the skills needed to undertake successful digital and non-digital research and to conduct interviews for a variety of media. It examines the s ... more