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128
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"Diese Publikation soll deutlich machen: Die Vorstellung einer inhaltlichen Trennung national-europäischer Digitalpolitik von globaler Internet Governance ist nicht nur falsch – sie ist mit Blick auf die zukünftige Regulierung und Entwicklung des Internets auch sehr kurzsichtig. Denn die in den ... more
"Audience profiling is about defining, segmenting and profiling your target consumers to guide every element of your marketing and brand strategy. Leading brands, agencies and publishers are proving the value that lies in data that quantifies consumer behaviors and perceptions in granular detail. Wi ... more

Strategic Planning for Public Relations

London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat ... more
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a ... more
"In a Randomised Control Trial (RCT) different units are randomly assigned to separate groups. One group receives a development intervention and the other does not. Changes in the two groups over time are then compared to accurately measure the effect of the intervention. RCTs have been much debated ... more
"Interviews are routinely carried out when projects and programmes are planned, monitored or evaluated. Interviews may be carried out face-to-face or through remote media. They may be carried out with individuals or groups. They may be unstructured, semi-structured or structured. And they may be inf ... more
"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi ... more
"Process tracing is a qualitative analysis methodology. The main purpose of process tracing is to establish whether, and how, a potential cause or causes influenced a specified change or set of changes. This is done by applying formal tests to examine the strength of evidence linking potential cause ... more
"Some programme indicators are designed to be collected at programme level. Others are designed to capture, summarise or aggregate information collected at project or partner level. It is important to clarify how information on indicators is transmitted between different levels of a programme." (Int ... more
"There are many different types of evaluation. Each type has its own set of processes and/or principles. Many factors influence decisions over what type of evaluation to use. Evaluations can be categorised according to their purpose, who conducts them, when they are carried out, the broad approach u ... more
"Outcome harvesting is a monitoring and evaluation methodology used to identify, describe, verify and analyse the changes brought about through a development intervention. It is designed to collect evidence of change, and then work backwards to assess contribution to that change. It was partly inspi ... more
"Sometimes, information is used for planning, monitoring or evaluation that has previously been collected by other people or organisations for their own purposes. This is known as secondary data. There are many potential sources of secondary data. Secondary data can be used at any stage of a project ... more
"In a tracer study, data is collected and analysed repeatedly over time. For monitoring and evaluation purposes, tracer studies are often designed to track changes at individual level, following a development intervention. However, they might also focus on other units of analysis such as communities ... more
"This Handbook is primarily for use by media professionals who report from conflict zones. It is a practical and accessible guide to the rules of international humanitarian law (IHL) that protect media professionals and their work in armed conflict. It also considers the IHL responsibilities that me ... more
"There is a form that suits every element of a story best – no matter if you›re telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question “What is the story abo ... more
"Developmental evaluation involves long-term relationships between evaluators and project or programme staff. Evaluation is ongoing, which means that feedback can be provided on a continuous basis. Development evaluation is particularly appropriate for projects or programmes working in complex or un ... more
"The aim of this handbook is to support the work of reporters in covering the variety of conflicts and fragile situations in Africa and beyond in ways that are both gender-transformative and conflict-sensitive. The handbook provides tools for challenging negative stereotypes of masculinity and femin ... more
"This guide is designed for anyone who wants to learn how communication can more effectively support evaluation: evaluation consultants, communication consultants, evaluation commissioners and programme/project staff participating in evaluations. The guide is structured around three broad phases of ... more
"As journalists from across Sub-Saharan Africa, we adhere to our profession’s principles of honesty, fairness, accuracy, transparency, sensitivity and thoroughness. When reporting and editing on sexual and gender minorities & religion, we resolve to: 1. independently develop our knowledge of diffe ... more