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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Online-Marketing und E-Commerce für Buchverlage
Frankfurt am Main: Bramann (2017), 165 pp.
"Das klassische Marketing wird heutzutage durch verschiedene Möglichkeiten der Internetkommunikation und der digitalen Medien ergänzt, die über alle Sparten hinweg in zunehmendem Masse relevant werden. Im vorliegenden Band, der den Titel 'Verlagsmarketing' von Ulrich Huse in idealer Weise ergänz
...
Secondary Data Sources
INTRAC (2017), 2 pp.
"Sometimes, information is used for planning, monitoring or evaluation that has previously been collected by other people or organisations for their own purposes. This is known as secondary data. There are many potential sources of secondary data. Secondary data can be used at any stage of a project
...
Everybody In: A Journalist’s Guide to Inclusive Reporting for Journalism Students
Birmingham City University School of Media (2017), iv, 59 pp.
"Any town, city or region offers us a diverse audience. That diversity might be in terms of social class, economic status, gender and age as much as religion, ethnicity or disability. So in this ebook we are looking to question our attitudes and assumptions about a range of issues and then offer som
...
Strategic Planning for Public Relations
Key Guides
London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat
...
Utilisation-Focused Evaluation
INTRAC (2017), 2 pp.
"Utilisation-focused evaluations (UFEs) are based on the principle that an evaluation should be judged according to how useful it is. UFEs should be planned and implemented in a way that increases the likelihood of the findings being used. This normally means identifying the primary users of an eval
...
Qualitative Medienfoschung: Ein Handbuch
Konstanz: UVK, 2nd ed. (2017), 642 pp.
"Auf die theoretischen Grundlagen qualitativer Medienforschung folgen in einem zweiten Teil die wichtigsten Fragen zum Forschungsdesign. Kern des Buches sind dabei die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. We
...
Music Activists: A Participatory Film Project. Facilitator's Guide
Cape Town; Livingstone: Steps; Vilole Images Productions (2017), 12 pp.
Evade la censura en internet: Cómo acceder a sitios web bloqueados o invisibles
Key Guides
Caracas: Espacio Público (2017), 1 p.
"En redes públicas, de trabajo o proveedores en algunos países bloquean determinados sitios web con propósitos asociados a la censura de ideas o información. Los bloqueos procuran restringir el acceso. Los sitios web siguen activos y mantienen la información que pretenden censurar." (Introducci
...
Internet literacy handbook: Supporting users in the online world
Strasbourg: Council of Europe (2017), 167 pp.
Media and Trafficking in Human Beings: Guidelines
Vienna: International Centre for Migration Policy Development (ICMPD) (2017), 27 pp.
"Human trafficking, which is closely linked to slavery and forced labour, is a complex social problem that requires thoughtful, informed and, above all, compassionate journalism to provide context, give voice to the victims and assist in the search for solutions. Media and journalism should play a p
...
Outcome Harvesting
INTRAC (2017), 5 pp.
"Outcome harvesting is a monitoring and evaluation methodology used to identify, describe, verify and analyse the changes brought about through a development intervention. It is designed to collect evidence of change, and then work backwards to assess contribution to that change. It was partly inspi
...
Evaluation Flash Cards: Embedding Evaluative Thinking in Organizational Culture
Key Guides
St. Paul, Minnesota: Otto Bremer Trust (2017), 28 pp.
"As part of our ongoing work to strengthen our support for communities, the trustees and staff of the Otto Bremer Trust engaged in a series of learning seminars on evaluation. In order to make the core concepts easily accessible and retrievable, we asked Michael Quinn Patton, who led the seminars, t
...
Site internet: Audit et stratégie
Bruxelles: De Boeck (2017), 208 pp.
Radio escolar: Una onda juvenil para una comunicación participativa
Bogotá: Grupo Comunicarte, 3a ed. (2017), 216 pp.
"La presente cartilla es el resultado de un proceso largo de experiencia en el campo de la formación del uso pedagógico de la radio en la escuela. Nos complace muchísimo presentarla desde Grupo Comunicarte como una herramienta básica para construir ciudadanía, fomentar la participación, democr
...
Comunicación, infancia y adolescencia, guía para periodistas: Suicidio
Buenos Aires: UNICEF; Red Argentina de Periodismo Científico (2017), 23 pp.
Programme Indicators
INTRAC (2017), 4 pp.
"Some programme indicators are designed to be collected at programme level. Others are designed to capture, summarise or aggregate information collected at project or partner level. It is important to clarify how information on indicators is transmitted between different levels of a programme." (Int
...
"This brief guide provides practical tips and advice on how to use social media effectively to engage with, and be accountable to, affected people. It is primarily for staff who are responsible for the official social media channels in their organization. Related topics, such as social media marketi
...
"Sampling is a process that enables information to be collected from a small number of individuals or organisations within a project or programme, and then used to draw conclusions about a wider population. There are many different sampling methods. Quantitative analysis tends to require large, rand
...
