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131
130
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
The Beginner’s Guide to Audience Profiling: Getting Started with Marketing That Works
GlobalWebIndex (2017), 35 pp.
"Audience profiling is about defining, segmenting and profiling your target consumers to guide every element of your marketing and brand strategy. Leading brands, agencies and publishers are proving the value that lies in data that quantifies consumer behaviors and perceptions in granular detail. Wi
...
Roads to Influence: A Practical Toolkit to Increase Safety for Journalists Through Advocacy in Somalia/Somaliland
International Media Support (IMS); Fojo Media Institute (2017), 20 pp.
"The overall approach to advocacy in this toolkit is generic, but the toolkit focuses on increasing safety for journalists in Somalia/Somaliland. The order of the different steps follows a logical sequence. However, do keep in mind that advocacy is not necessarily a linear process. Advocacy rarely f
...
Crisis Communications: A Casebook Approach
New York; London: Routledge, 5th ed. (2017), xiv, 423 pp.
"Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, th
...
Video Ethnography in Practice: Planning, Shooting, and Editing for Social Analysis
Los Angeles: Sage (2017), xix, 139 pp.
"Video Ethnography in Practice is a brief guide for students in the social disciplines who are required to produce an ethnographic video, the most significant new methodological technique in 21st century social analysis. The authors, both accomplished videographers, cover the basic techniques of cre
...
Manual de capacitación para periodistas en cobertura de violaciones de DDHH
Caracas: Espacio Público (2017), 3 pp.
Photography and Video
INTRAC (2017), 3 pp.
"Photography and video can be used as data collection methods. They can also be used to help analyse or communicate information. Photography and video can be used as monitoring and evaluation tools on their own, or in combination with other methodologies. They can both be applied as participatory te
...
We Can! Taking Action Against Hate Speech Through Counter and Alternative Narratives
Cork: Primento Digital Publishing, revised ed. (2017), 156 pp.
"WE CAN! is the latest addition to our toolbox against hate. The most damaging examples of hate speech are often grounded in simple stories, which are repeated over and over again in different forms. The migrants “taking our jobs” narrative, for example. Or the consistent claim, made by radicals
...
"This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile devices. It explains how to apply the fundamental prin
...
Estándares internacionales de libertad de expresión: Guía básica para operadores de justicia en América Latina
Key Guides
Washington, DC: Center for International Media Assistance (CIMA) (2017), 39 pp.
"[...] es una herramienta indispensable para operadores de justicia que tratan casos sobre la libertad de expresión. La guía, producida conjuntamente por la UNESCO y la oficina del Relator Especial para Libertad de Expresión (RELE) y escrita por Silvia Chocarro, es un mapa esencial de los estánd
...
Indicators
INTRAC (2017), 4 pp.
"Indicators are commonly used in social development to provide evidence of change. They form an important part of most monitoring and evaluation systems and approaches. There are many different types of indicator, including quantitative and qualitative indicators. They can be developed in different
...
Dosier: En busca del modelo de negocio
Deep Insights
Madrid: Evoca Comunicación e Imagen (2017), 51 pp.
Theory of Change
INTRAC (2017), 4 pp.
"A Theory of Change approach to planning and evaluation is increasingly being considered essential practice within social development. Theories of Change can be developed in many ways. Common elements include an articulation of how change happens in a particular context, clarification of an organisa
...
Les médias face au terrorisme: Manuel pour les journalistes
Paris: UNESCO, revised ed. (2017), 116 pp.
"Destiné aux journalistes et aux professionnels des médias, ce manuel vise à fournir des informations clés et à encourager une réflexion sur le traitement du terrorisme dans et par les médias. Fondé sur des conseils d’experts et d’institutions de renom, émaillé de nombreux exemples, il
...
Practical Guide to Product Management in Digital Media
Key Guides
New York; Prague: Media Development Investment Fund (MDIF) (2017), 47 pp.
"This guide is intended both for new product managers and those who want to develop into product leadership roles as well as media executives and managers who want to gain an understanding of the product management function and how it can benefit their organizations [...] This guide is structured ar
...
Process Tracing
INTRAC (2017), 5 pp.
"Process tracing is a qualitative analysis methodology. The main purpose of process tracing is to establish whether, and how, a potential cause or causes influenced a specified change or set of changes. This is done by applying formal tests to examine the strength of evidence linking potential cause
...
The Nonprofit Guide to Online Engagement Tools
Firefly Partners (2017), 27 pp.
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res
...
