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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"The idea of using mixed methods has a long tradition in social research. But it is also recognized that mixed methods are often poorly applied. In quantitative analysis, the qualitative component, if any, is often poorly designed, integrated or reported. These guidelines are to support the design,
...
Guide to Audience Revenue and Engagement
Colombia Journalism School (2018), 121 pp.
"This report is intended to aid staff from news organizations and media entrepreneurs who wish to grow their revenue by deepening interactions with their audiences. It’s based on hundreds of conversations and interviews with journalists, managers, and members themselves, including newsroom fieldwo
...
Introduction to Podcasting
Key Guides
New York; Prague: Media Development Investment Fund (MDIF) (2018), 39 pp.
"The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast - from recording and editing to distribution and promotion. Additionally, it will explain how to find and use the metrics and analytics to ma
...
Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
Wiesbaden: Springer Gabler (2018), xv, 189 pp.
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und
...
Social Media Marketing in China mit WeChat: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business
Wiesbaden: Springer Gabler (2018), xviii, 247 pp.
"Dieses Buch zeigt, wie Unternehmen den Instant-Messaging-Dienst WeChat für ihr Social Media Marketing in China erfolgreich nutzen können. Denn WeChat ist viel mehr als ein mobiler Messenger – es ist Alltagsbegleiter und bezahlt beispielsweise Stromrechnungen, vereinbart Arzttermine, kauft Flug-
...
Remote Capture: Digitising Documentary Heritage in Challenging Locations
Open Book Publishers (2018), 181 pp.
"This is a must-read how-to guide if you are planning to embark on a scholarly digitisation project. Tailored to the specifications of the British Library’s EAP (Endangered Archives Programme) projects, it is full of sound, practical advice about planning and carrying out a successful digitisation
...
Praxisleitfaden kommunale Armuts- und Sozialberichterstattung
Stuttgart: Statistisches Landesamt Baden-Württembeg (2018), 47 pp.
"Dieser Praxisleitfaden versteht sich als Angebot an Kommunen, die einen Armuts- oder Sozialbericht erstellen bzw. ihre Berichterstattung fortschreiben möchten. Im ersten Kapitel dieses Leitfadens werden wichtige Grundlagen kommunaler Armuts- und Sozialberichterstattung benannt. Das zweite Kapitel
...
Social Media Guide for Politicians
Northlands, ZA: Konrad-Adenauer-Stiftung (KAS) (2018), 34 pp.
"Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities an
...
So wird man Influencer! Machen, was man liebt, und Geld damit verdienen
München: Redline Verlag (2018), 239 pp.
"So manche oder mancher spielt mit dem Gedanken, seine Social-Media-Aktivitäten und Reichweite zum Beruf zu machen und etwa mit Instagram seinen Lebensunterhalt zu bestreiten. Dass das jedoch weit mehr bedeutet, als gekaufte Produkte möglichst unauffällig im Netz zu platzieren, zeigt Marie Luise
...
Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies
Key Guides
Bonn: Deutsche Welle DW Akademie (2018), 24 pp.
"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. I
...
Un guide pour les professionnels des medias
Antanarivo (Madagascar): UNICEF (2018), 84 pp.
Un protocolo modelo de seguridad para medios locales en Centroamérica y México: Una guía práctica
Bonn: Deutsche Welle DW Akademie (2018), 25 pp.
"Urge poner por delante el respeto a la vida, a la integridad física, mental, emocional y a la dignidad de los periodistas de medios privados y comunitarios. Pero este principio no se cumple en una región flagelada por el narcotráfico, las pandillas y la corrupción. Informar y opinar hacen parti
...
So machen Kirchen Schlagzeilen: Praxisbuch besser kommunizieren
Basel: Friedrich Reinhardt Verlag (2018), 286 pp.
Mojo Manual
Video Volunteers (2018), 21 pp.
"Video Volunteers is trying to make use of mobile journalism as part of its community media operations. As part of this, VV is also trying to popularise the concept of mobile journalism among NGOS, mass movement organisations and students. The main aims of VV’s mobile journalism program are: 1. To
...
Citizen Journalism Guidelines on Electoral Reporting in Zimbabwe
International Media Support (IMS) (2018), 54 pp.
"The purpose of this manual is to familiarise citizen journalists with the core issues of election reporting including ethics, safety and security, fake news, hate speech and the broader issues around the electoral system in Zimbabwe. It also focuses on gender and the media, photography, live-stream
...
"The purpose of this document is to provide guidance for anyone involved in humanitarian assistance who produces communications on behalf of an organisation (e.g. press releases, social media, fund raising appeals) or engages with the media (e.g. interviews). It aims to support communications expert
...
A Field Guide to “Fake News” and Other Information Disorders
Key Guides
Amsterdam: Public Data Lab (2018), 212 pp.
"The guide explores the notion that fake news is not just another type of content that circulates online, but that it is precisely the character of this online circulation and reception that makes something into fake news. In this sense fake news may be considered not just in terms of the form or co
...
