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215
131
130
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Journals
Output Type
"Tech-Giganten wie Facebook, Google und Co. haben es vorgemacht: Sie haben sich von Start-ups zu Global Playern entwickelt, die der Branche ihre Spielregeln aufdiktieren, und die traditionellen Unternehmen zwingen, sich den veränderten Marktbedingungen anzupassen. Und sie haben hierfür ganz eigene ... more
"Hier in Kapitel 1 definieren wir einige grundlegende Begriffe, aus denen bereits der Ansatz der Autoren zu entnehmen ist. In Kapitel 2 geht es um Begriffsklärungen und Hintergrundwissen zum Thema Mobbing, Cyber-Mobbing und (Cyber)Mobbing. Insbesondere wird dabei auf die Dynamik des Mobbings und au ... more
"The Youth Advocacy Guide has been developed by people of varying ages, with different lived experiences, and a passion for change. It was created through an extensive consultative process, which brought together the voices of young people from various parts of Africa. This guide will take you throu ... more
"Esta guía comparte consejos para comunicar el cambio climático de manera efectiva. Está dirigida a profesionales de la comunicación y otros defensores de la acción climática que trabajan en países en desarrollo. Si alguna vez ha tratado de explicar a los colegas de su organización, a los fo ... more
"This report has been compiled to investigate the ways in which Muslims are portrayed in the media across Europe. It investigates how media report on topics where the problem of anti-Muslim bias often arises, particularly migration and terrorism. The aims of the investigation are to establish the pr ... more
"The 3+5 framework consists of three core RBM principles plus five supporting principles. Each principle has an associated set of standards that capture the essential elements of RBM for generating and using results information. The primary focus of the 3+5 framework is to enhance the availability o ... more
"Como seres humanos que han crecido en una sociedad patriarcal, las personas que trabajan en los medios de comunicación no son inmunes a prejuicios, estereotipos y doctrinas heteronormativas de nuestro mundo. Por otra parte, la cultura donde reina el clic alienta el uso de titulares que denigran a ... more
"Francisco Izuzquiza, locutor y consultor de radio y podcasts, describe las claves y las herramientas imprescindibles para iniciarnos en el mundo de los podcasts y los consejos y aspectos técnicos para usuarios más avanzados o, incluso, expertos. Desde la elección del tema del podcast, su planifi ... more
"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación. El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc ... more
"Cet ouvrage se propose d’initier le lecteur aux enjeux humains et techniques de l’archivage de la Toile, de la collecte à l’analyse en passant par la création et le partage de corpus ou encore le cadre législatif. Il étudie de manière pragmatique cet archivage, en essayant de rendre palp ... more
"At JRF, we want to inspire action and change to solve UK poverty, but we know there’s a lot of work to do if more people are to understand it and call more loudly for solutions. To help with this challenge, we’re changing the story we tell about poverty, using framing. This toolkit explains wha ... more
"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com ... more
"Data Journalism is a flourishing field of journalism that actively looks for, analyses and interprets various forms of data for storytelling. More than half of all news organizations in the US and Europe now have at least one dedicated data journalist working in their newsrooms. There are also now ... more
"La publicación se divide en dos grandes bloques. Por un lado, se han reunido un total de 28 ensayos elaborados por periodistas, docentes e investigadores de diferentes medios y universidades de Iberoamérica. Cada uno de ellos reflexiona sobre dos conceptos: tecnología y comunicación. Y cada uno ... more

How to Market Books

London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b ... more