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"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl ... more
"This Guide aims to support UNHCR country offices in the use of Social Media to protect People of Concern (PoCs) and ensure they enjoy their rights. We will show how UNHCR staff and partners can develop a Community-Based Protection (CBP) strategy, using Social Media in a way that respects UNHCR’s ... more
"The theory and practice of constructive journalism is based on the following three-pillar model developed by the CI, which is seen to ensure journalism's contribution to democracy: focus on solutions: do not only expose the problems, but also look for possible solutions; cover nuances: strive for t ... more
"Implementation Research (IR)-related communications and advocacy range from productive dialogue and engagement throughout research planning and implementation, through to translation and sharing of results through broad-based advocacy or awareness-raising materials, and ultimately to the uptake and ... more
"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a ... more
"This resource presents options for adapting gender-based violence (GBV) case management in the context of the COVID-19 pandemic so that survivors can continue to access and receive safe and confidential services. It focuses specifically on phone-based case management. In this resource, phone-based ... more
"Ce guide a pour but d'aider à identifier les lacunes, les opportunités et les faiblesses du système afin de guider la définition d’une stratégie nationale plus cohérente et de positionner la téléphonie mobile comme appui aux activités de préparation, de réponse et de relèvement en cas ... more
"Aprende a desarrollar productos y medios informativos con foco en la audiencia y su sustentabilidad económica." (https://propulsorio.com)
"Tenemos en nuestras manos una recopilación de pautas-técnicas y algunos tips prácticos como herramientas concretas para el uso correcto de algunos de los lenguajes mediáticos como lo son: prensa, radio, fotografía, video y plataformas digitales en el marco del tema de comunicación y movilidad ... more
"The playbook approach consists of how to (1) identify ongoing information manipulation campaigns; (2) develop real-time and short-term responses; and (3) build long-term resilience to information manipulation. While we outline three distinct steps in this playbook, the process for combating informa ... more
"This guide compiles and explains the basic tools for managing journalism businesses. In the media ecosystem, there are digital native media outlets of different sizes and ages, with different types of teams. Two of the keys to sustaining those media outlets are team management and leadership. Howev ... more
"Positive Deviance (PD) is based on the observation that in every community or organization, there are a few individuals who achieve significantly better outcomes than their peers, despite having similar challenges and resources. These individuals are referred to as positive deviants, and adopting t ... more
"This desk review is the first phase of creating gender digital divide tools for USAID Gender Advisors. It provides an overview of the current status of the gender digital divide (with a particular focus on mobile phones and mobile Internet, although these are not the only aspects of the gender digi ... more
"Esta guía reúne y explica las herramientas básicas para la gestión de las empresas periodísticas. En el ecosistema mediático, encontramos medios nativos digitales de diferente tamaño, antigüedad, y con equipos diversos. Una de las claves hacia la sostenibilidad de los medios es la gestión ... more