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Countries
Authors & Publishers
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Methods applied
Journals
Output Type
"Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field. Producing for TV and New Media fourth edi ... more
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl ... more
"Die Team Toolbox soll dir eine Orientierung für die Arbeit mit und in Teams geben. Solltest du dich daher jemals mit der Frage auseinander gesetzt haben „Was mache ich wie und wofür mit meinem Team und wo fange ich da an?“, dann kann dir die Toolbox weiterhelfen. Die Toolbox passt ideal in Or ... more

Media Literacy

Los Angeles et al.: Sage, 10th ed. (2021), xxiv, 477 pp.
"[This book] teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents ... more
"Positive Deviance (PD) is based on the observation that in every community or organization, there are a few individuals who achieve significantly better outcomes than their peers, despite having similar challenges and resources. These individuals are referred to as positive deviants, and adopting t ... more
"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr ... more
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a ... more
"This guideline describes the ethical responsibilities of researchers, regardless of the type of organisation in which they work, when engaged in primary data collection, that is, when collecting data from or about a data subject for the purpose of research. It includes quantitative and qualitative ... more
"Es necesaria una mirada humanista, una visión humanizadora de una realidad tan cambiante y agresiva en cualquier lugar del planeta, para contrarrestar la fuerza de la violencia que ejercen algunos sectores de la política, de la economía y de los medios. En Colombia, esa revisión con un talante ... more