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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Social Storytelling: Wie Storytelling heute in Social Media funktioniert
Bonn: Rheinwerk Computing (2021), 336 pp.
"Auch für Social Media gilt: Mehr Aufmerksamkeit und Reichweite gewinnen Sie mit gutem Storytelling! Doch in den sozialen Netzen ticken die Uhren etwas anders, und oft schneller. In diesem Buch gibt Ihnen das erfahrene Autorenteam einen umfassenden Überblick über die Möglichkeiten, Anforderungen
...
37 social media hacks: Strategien, Taktiken, Tipps und Tricks für mehr Reichweite, mehr Interaktionen und dauerhaft mehr Conversions
Köln: [author], 2., überabr und aktual. Aufl. (2021), 131 pp.
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
...
The Guide to Successful Virtual & Hybrid Fundraising Events: Best Practices for Planning and Holding Successful Nonprofit Virtual and Hybrid Events, and Increasing Your Event-Based Fundraising Revenue
Salsa (2021), 16 pp.
"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr
...
Cincuenta y tantos consejos sobre tipografía: Nueva edición revisada y ampliada de un referente indispensable sobre cómo utilizar las letras
Barcelona: Editorial Gustavo Gili (2021), 109 pp.
"La primera edición de este libro se publicó en 2007 e incluía 22 consejos y 22 advertencias sobre tipografía. En esta nueva edición del libro más vendido sobre cómo utilizar las letras, el diseñador Enric Jardí ha revisado, actualizado y matizado algunas de aquellas recomendaciones e inclu
...
Manual de redes comunitárias
Key Guides
Association for Progressive Communications (APC) (2021), 90 pp.
"Este manual reúne informações a partir de experiências concretas de redes comunitárias no Brasil e América Latina para responder a perguntas como: o que são redes comunitárias? Que tipos existem? Como planejar, implementar, instalar e gerir uma rede comunitária? Dessa maneira, esta publica
...
Storytelling für Journalisten: Wie baue ich eine gute Geschichte?
Köln: Herbert von Halem Verlag, 5th ed. (2021), 262 pp.
"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und
...
Remote Evaluations: Initial Experience and Recommendations
Braunschweig; Berlin: Physikalisch-Technische Bundesanstalt (National Metrology Institute) (2021), 10 pp.
"Advantages and disadvantages of remote evaluations: Advantages: environmentally friendly and applicable in case of travel restrictions; a cost-effective and more efficient implementation is possible; reduction of the project staff's workload; flexibility in scheduling the data collection, interview
...
Fundamentos de marketing religioso: 11 lecciones para evangelizar mejor sin perder la esperanza ni la misión
Key Guides
Reinspira Ediciones (2021), 538 pp.
"Carlos Luna plantea abordar el reto de la evangelización desde una nueva disciplina a la que él llama marketing religioso. Propone sumar nuevas dimensiones más allá de la comunicación que permiten entrar en relación con los alejados a la fe. Un manual innovador de mercadotecnia religiosa que
...
Global Toolkit for Judicial Actors: International Legal Standards on Freedom of Expression, Access to Information and Safety of Jornalists
Paris: UNESCO (2021), 210 pp.
"This toolkit on international standards for freedom of expression builds on these efforts, aiming to give a global scope to this endeavour. By reinforcing the knowledge and capacities of the judiciary, the toolkit effectively contributes to the implementation of the UN Plan of Action on the Safety
...
Engaging Stakeholders to Co-Design Rigorous and Relevant Research and Evaluation
Oxford; London: Centre of Excellence for Development Impact and Learning (CEDIL) (2021), 14 pp.
"The framework for selecting appropriate methods of stakeholder engagement is presented here as five steps that can help people who are commissioning or conducting research or evaluations to orient themselves to their context, research purposes and, ultimately, options for stakeholder engagement. Th
...
Questions to Help Buyers of Online Samples
Amsterdam: ESOMAR (2021), 22 pp.
"This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples. The questions identify the key issues to consider, introduce consistent
...
Wie deutsche Medien mehr Vielfalt schaffen: Handbuch für professionellen Journalismus im Einwanderungsland
Key Guides
Berlin: Neue deutsche Medienmacher (NdM) (2021), 145 pp.
Periodismo Ambiental desde y para el Amazonas: Periodismo Socio-Ambiental
Bogotá: Grupo Comunicarte (2021), 14 pp.
"En esta guía para periodistas amazónicos proponemos aproximarnos al cubrimiento periodístico desde el enfoque de los conflictos socio-ambientales porque permite entender su complejidad, e ir más allá del problema ambiental." (Presentación)
Do no Harm Guide: Applying Equity Awareness in Data Visualization
Washington, DC: Urban Institute (2021), 43 pp.
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Hoboken, NJ: Wiley, 2nd ed. (2021), xxi, 242 pp.
""Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for you and your organization, no matter how understaf
...
