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"This document is organized into eight chapters that review the history and uses of interactive audio instruction (IAI) as an educational resource, including its methodology, achieved results, and potential to support provision in emergency or crisis situations. Intended as a practical tool for poli ... more
"This learning brief provides an overview of the rites of passage that coalitions may experience as they attempt to chart their way through what is often unknown territory. The findings of the PRIMED workshop suggest that, via media development agencies, they can tap into a wealth of local and inter ... more
"This resource presents options for adapting gender-based violence (GBV) case management in the context of the COVID-19 pandemic so that survivors can continue to access and receive safe and confidential services. It focuses specifically on phone-based case management. In this resource, phone-based ... more

Verlagsmarketing

Frankfurt am Main: Bramann, 3., überarb. und aktual. Aufl. (2021), 163 pp.
"Marketingmaßnahmen bringen Titel erfolgreich auf den Markt. Dass hierzu mehr gehört als gute Werbe-, PR-oder Social-Media-Kampagnen dürfte mittlerweile Gemeingut sein. Entscheidend bleibt die Qualität des Produkts, die den Konsumenten überzeugt. Etabliert ein Verlag darüber hinaus eine Marke, ... more
"This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to cru ... more
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl ... more
"How we report on vaccines and vaccination programmes can affect public perceptions of vaccines and vaccine acceptance. In this field, our choice of words, narrative decisions, presentation of data and selection of sources are all crucial - not just journalistically, but from a public health perspec ... more
"Welcome to the AI journalism Starter Pack, a guide designed to help news organisations learn about the opportunities offered by artificial intelligence (AI) to support their journalism. This guide will be of use to any news organisation approaching AI technologies but it is especially targeted at s ... more
"This quick start guide was developed to support FHI 360 programs and its partners to design and implement demand creation and advocacy activities as part of national COVID-19 vaccine introduction efforts. The guide draws primarily on FHI 360’s experience designing and implementing SBC programs to ... more
"The framework for selecting appropriate methods of stakeholder engagement is presented here as five steps that can help people who are commissioning or conducting research or evaluations to orient themselves to their context, research purposes and, ultimately, options for stakeholder engagement. Th ... more
"This resource is a guide for how you can use story-sharing in your church programmes to address grief and stress. It includes practical ideas on how to run What’s Your Story? story-sharing exercises to help your church members." (Page 5)
"This refreshed version of the RESIST toolkit reflects the new realities of the threat that mis- and disinformation poses today. It explores new techniques and tactics, and how organisations can effectively identify, monitor and respond. The toolkit takes a systematic, evidence-based approach for he ... more