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Language
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217
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131
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How to Select and Work with an Advertising Agency: Handbook for Population and Health Communication Programs

Rachel H. Greenberg, Jim R. Williams, Joan A. Yonkler, Gary B. Saffitz, José G. Rimon
Baltimore: Johns Hopkins Center for Communication Programs (1996), xii, 125 pp.
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Zeitungs- und Zeitschriftenlayout

Peter Brielmaier, Eberhard Wolf
Konstanz: UVK Medien (1996), 268 pp.
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Die Radio-Station: Ein Leitfaden für den privaten Hörfunk

Robert Sturm, Jürgen Zirbik
Konstanz: UVK (1996), 384 pp.
"Dieses Handbuch gibt praktische Tipps zu allen Bereichen des lokalen und regionalen Hörfunks - von der Darstellung journalistischer Arbeitsweisen über die Erläuterung von Programm-Konzepten bis hin zu Fragen der Studio-Organisation und des Managements. Eine Vielzahl von Beispielen und Checkliste ... more
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Planning a Progam Evaluation

Ellen Taylor-Powell, Sara Steele, Mohammad Douglah
Madison, Wis.: Cooperative Extension (1996), 20 pp.
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Film Budgeting: Or, How Much Will it Cost to Shoot Your Movie?

Ralph S. Singleton
Hollywood: Lone Eagle Publishing (1996), xiv, 465 pp.
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Etapas, pasos y detalles: Para postular a una concesión de radio comunitaria

Santiago: Educación y Comunicaciones (ECO); Agrupación Nacional de Radio Popular (ANARAP) (1996), 16 pp.
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Total Church Communication

Church Planting Group
Alpharetta: North American Mission Board of the Southern Baptist Convention (1996), 244 pp.
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Tailor-Made Textbooks: A Practical Guide for the Authors of Textbooks in Primary Schools in Developing Countries
Key Guides

Marie Châtry-Komarek
Lynne Jagau (transl.)
Oxford; Bonn: CODE Europe; Deutsche Stiftung für Internationale Entwicklung (DSE) (1996), vi, 225 pp.
"A handbook for all those involved in the writing and production of textbooks in developing countries, although primarily intended as a tool and practical guide to assist textbook authors. It includes detailed, step-by-step descriptions of how to produce a textbook, covering all aspects of planning ... more
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Manual de edición: Guía para autores, editores, correctores de estilo y diagramadores

Carmen Barvo
Bogotá: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (1996), 171 pp.
"Este guía es una buena introducción a los diferentes áreas de trabajo de una editorial. Los nueve capítulos cubren: el editor; las áreas editoriales; estimación de costos; el contrato de derechos; las partes de un libro; el corrector de estilo; el diagramador; el proceso industrial; nuevas te ... more
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Radio Programming: Tactics and Strategy

Eric G. Norberg
Boston et al.: Focal Press (1996), xiv, 191 pp.
"A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact imp ... more
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Media Planning: A Practical Guide

Jim Surmanek
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are ... more
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A Participatory Systematization Workbook: Documenting, Evaluating and Learning from Our Development Projects

Daniel Selener, Christopher Purdy, Gabriela Zapata
Silang, Cavite; Quito; Nairobi: International Institute of Rural Reconstruction (IIRR) (1996), 107 pp.
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Talking Straight: A Guide to Clear and Effective Public Speaking

Augustine Loorthusamy
Manila: Asian Social Institute (1996), 92 pp.
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Das Lokalradio: Ein Praxis-Handbuch für den lokalen und regionalen Hörfunk

Norbert Bakenhus
Konstanz: UVK Medien (1996), 293 pp.
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El ABC de un periodismo no sexista: Espacio para la igualidad

Norma Valle, Bertha Hiriart, Ana Maria Amado
Santiago: Fempress (1996), 135 pp.
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Video for Development

Matthijs de Vreede
Nairobi: African Council for Communication Education (ACCE) (1996), 98 pp.
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Umweltprojekte durch Kommunikation verbessern

K. Block
Eschborn; Bonn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ), Pilotvorhaben Institutionenentwicklung im Umweltbereich (1996), 44 pp.
"Vorhaben der Technischen Zusammenarbeit im Umweltbereich durch Kommunikation zu verbessern, ist einer der Arbeitsbereiche des überregionalen Pilotvorhabens "Institutionenentwicklung im Umweltbereich (PVI)". PVI hat zur Aufgabe, innovative prozeß- und beteiligungsorientierte Ansätze - wie die Umw ... more
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How to Get Published in South Africa: A Guide for Authors

Basil van Rooyen
Halfway House: Southern Book Publishers, 2nd ed. (1996), 254 pp.
"A very useful hands-on type of guide for authors, containing many helpful tips and a great deal of practical advice, and also examining the business of publishing from the publisher’s point of view. Part 1 of the book consists of a range of overview articles on the book publishing industry in Sou ... more
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Teams und Typen: Wege zu besserer Zusammenarbeit in Gruppen

Bonn: Friedrich-Ebert-Stiftung (FES) (1996), 80 pp.
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Case by Case: Journalistic Decision-Taking in Europe

Ute Sonnenberg, Barbara Thomaß (eds.)
Maastricht: European Journalism Centre (1996), 38 pp.