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Advocacy: A Practical Guide, with Polio Eradication as a Case Study

Geneva: World Health Organization (WHO) (1999), 37 pp.
"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps ... more
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Measuring the Immeasurable: Planning, Monitoring and Evaluation of Networks

Marilee Karl (ed.)
Den Haag: Oxfam Novib (1999), 244 pp.
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Radio y VIH/SIDA: Cómo marcar la diferencia. Manual para profesionales de la radio, personal sanitario y donantes

Gordon Adam, Nicola Harford
Geneva: UNAIDS; Media Action International (1999), 120 pp.
"[Esta publicación] es una guía práctica para producir el tipo de programas de radio que hará a los oyentes pararse a pensar en el VIH-SIDA y en cómo pueden ayudar a reducir el riesgo de infección. En 1998, el SIDA mató a 1,4 millones de personas y dejó huérfanos a seis millones de niños e ... more
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Program Evaluations Metaevaluation Checklist

Daniel L. Stufflebeam
Thousand Oaks, CA: Sage (1999), 8 pp.
"This checklist is for performing final, summative metaevaluations. It is organized according to the Joint Committee Program Evaluation Standards. For each of the 30 standards the checklist includes 6 checkpoints drawn from the substance of the standard. It is suggested that each standard be scored ... more
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The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy, Handle Crisis and More

Kathy Bonk, Henry Griggs, Emily Tynes
San Francisco: Jossey-Bass (1999), 188 pp.
"This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, ... more
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Erfolg ist kein Zufall: Management-Techniken für Kommunalpolitiker

Carla Reckert
Bonn: Friedrich-Ebert-Stiftung (FES), 5., vollst. überarb. Aufl. (1999), 188 pp.
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Marketing Information Products and Services: A Primer for Librarians and Information Professionals

Abhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rama Rao, S. Sreenivas Rao (eds.)
Ottawa; New Delhi: International Development Research Centre (IDRC); Tata McGraw-Hill (1999), 462 pp.
"This marketing guide, therefore, introduces librarians and information professionals to marketing concepts and approaches, helps them to adopt a marketing orientation, and provides them with a step-by-step approach to developing marketing strategies and plans for their libraries or information cent ... more
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Bleiben Sie dran! Medienpädagogische Zusammenarbeit mit Eltern: Ein Handbuch für Multiplikatorinnen

Sabine Eder, Jürgen Lauffer, Carola Michaelis
Bielefeld: Gesellschaft für Medienpädagogik und Kommunikationskultur in der Bundesrepublik Deutschland (GMK) (1999), 304 pp.
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Formulación y evaluación de proyectos

Ramón Rosales Posas
San José (CR): Instituto Centroamericano de Administración Pública (ICAP) (1999), 217 pp.
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ABC des Hörfunks

Bernd-Peter Arnold
Konstanz: UVK Medien (1999), 340 pp.
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Financial Management for Development: Accounting and Finance for the Non-Specialist in Development Organisations

John Cammack
Oxford: INTRAC (1999), 168 pp.
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Interne Kommunikation

Dieter Herbst
Berlin: Cornelsen (1999), 175 pp.
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Konfliktfeld Medien und Gewalt: Handlungsorientierte Wege im Unterricht. Unterrichtseinheiten für das 5.-6. Schuljahr und 7.-10. Schuljahr an allgemeinbildenden Schulen

Ute Pres, Martin Beck, Rita Heil, Dagmar Tischmacher
Weinheim: Beltz (1999), 225 pp.
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Communication in the Church and Society

Nairobi: Paulines Publications Africa (1999), 175 pp.
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The African Writers’ Handbook
Key Guides

James Gibbs, Jack Mapanje (eds.)
Oxford: African Books Collective (1999), xxiv, 432 pp.
"This handbook is not only a very useful reference tool for writers, but also presents something of a benchmark volume on the sensitive and sometimes hotly debated issue of author-publisher relations. The book aims to provide all the answers African writers will want to know about publishing, how to ... more
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Kinder können Fernsehen: Vom Umgang mit der Flimmerkiste

Jan-Uwe Rogge
Reinbek bei Hamburg: Rowohlt Taschenbuch Verlag, vollst. überarb. und erw. Neuausg. (1999), 255 pp.
"Mein Kind soll kein Glotzer werden" - aber: Wann sehen Kinder zu lange fern? Gibt es empfehlenswerte Sendungen? Wird die Gewalt von der Mattscheibe im richtigen Leben wirklich nachgeahmt? Bestsellerautor Jan-Uwe Rogge zeigt an vielen anschaulichen Situationen und alltagsnahen Tips, wie gelassen mit ... more
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How to Make Edutainment Work for You: A Step by Step Guide to Designing and Managing an Edutainment Project for Social Development

Garth Japhet
Houghton: Soul City (1999), 233 pp.
"In this book Dr Garth Japhet, co-founder of the successful South African edutainment project, Soul City, explains the concept of edutainment and what it involves. The book contains case studies of edutainment projects around the world to illustrate the principles of good edutainment and offers a pr ... more
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Voces para el cambio: La comunicación y la mujer rural

Silvia Balit (ed.)
Rome: Organización de las Naciones Unidas para la Agricultura y la Alimentación (FAO) (1999), 37 pp.
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Aprendiendo con videos y TV: Metodología y técnicas para educadores

Jaime Carril Rojas
Santiago de Chile: Editorial V.C.P. (1999), 77 pp.
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Communications and Development: A Practical Guide

Adam Burke
London: Department for International Development (DFID), Social Development Devision (1999), 96 pp.
"1. Communications are central to rights-based approaches to development. This includes rights to receive information and exercise a voice, as well as freedom of information and media activity. 2. Communications and media play an important role in strengthening civil society. Civil society organisat ... more