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215
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"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t ... more
"Este manual intenta proporcionar a los administradores de proyectos y a los analistas de políticas las herramientas necesarias para evaluar el impacto de los proyectos. Está destinado a lectores con conocimientos generales de estadísticas. Para algunos de los métodos estadísticos más profundo ... more

Effective TV Production

Oxford et al.: Focal Press, 3d ed. (2000), 219 pp.
"Effective TV Production gives a succinct but thorough overview of the production process. Whatever your role in television, this book outlines the main functions of your job, placing them in the context of all other operations and showing how they are interrelated. The book shows how, within the of ... more
"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps ... more
"This marketing guide, therefore, introduces librarians and information professionals to marketing concepts and approaches, helps them to adopt a marketing orientation, and provides them with a step-by-step approach to developing marketing strategies and plans for their libraries or information cent ... more
"The tools and tips of this handbook go beyond measuring the impact of programmes, products and services by integrating techniques of formative assessment, in which the assessment team helps the organization become more effective in meeting its goals. The model is flexible and adaptable to any type ... more
"1. Communications are central to rights-based approaches to development. This includes rights to receive information and exercise a voice, as well as freedom of information and media activity. 2. Communications and media play an important role in strengthening civil society. Civil society organisat ... more