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215
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130
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"This guide considers the role of media in conflict and crisis areas, examines media projects established to provide information to affected populations in conflict situations, either during crisis or in the post-conflict period. Its four main sections discuss: Designing programmes for populations i ... more
"Nicht zufällig fesselt ein Spielfilm die Zuschauer oder zwingt ein Feature zum Zuhören am Radio. Ulla Mothes zeigt, wie man wirkungsvoll erzählt - wie Personen und Handlung angelegt werden, dass Spannung entsteht. Die Autorin analysiert die Beziehung zwischen der Intention einer Erzählung, ihre ... more
"The purpose of this handbook is to offer a practical guide to good professional practice in the design, development and delivery of audio materials - radio, audio cassettes and audio-vision - for distance and open learning. The handbook is intended for all those who are involved in the design, deve ... more
"The media can be a major force for improving the quality of government in developing and transitional countries – which is critical if opportunities for the poor and disadvantaged are also to improve. To fulfil this role the media need room to manoeuvre – tight government regulation and censors ... more
"45 Master Characters will make your characters and their stories more compelling, complex and original than ever before.You'll explore the most common male and female archetypes—the mythic, cross-cultural models from which all characters originate—and learn how to use them as foundations for yo ... more
"Der Autor arbeitete als Lektor und Dramaturg. Er hat eine Professur an der Filmakademie Baden-Württemberg im Fachbereich Drehbuch inne. "In diesen Leitfaden fließen nicht nur Schneiders eigene Erfahrungen aus seiner zehnjährigen Lehrtätigkeit ein, sondern auch die Essenz der wichtigsten und for ... more
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more
"Im ersten Teil wird ein Arbeitsmodell der verschiedenen Parameter der Kreativität entworfen, in welchem personale, prozessuale und soziale Elemente integriert sind. Der zweite Teil beschäftigt sich mit dem Komplex Kreativität und Gruppe. Es werden die Leistungsvorteile der Gruppe dargestellt und ... more
"One in a series of guidebooks and training manuals for journal editors in developing countries that are active in the field of agriculture and rural development. They aim to assist editors to improve their publishing operations, and provide more effective communication of the scholarship and the re ... more
"This handbook is intended for entrepreneurs, promoters, directors and heads of newspapers for whom the press constitutes the main activity and principal source of income. The subject matter is directed to those who have the power to decide the conditions in which they choose or have already chosen ... more