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"This manual is intended as an introduction to the theory and concepts of Outcome Mapping and as a guide to conducting an Outcome Mapping workshop. Although Outcome Mapping may be appropriate in various contexts, it has primarily been tested by development research organizations and programs working ... more
"Nicht zufällig fesselt ein Spielfilm die Zuschauer oder zwingt ein Feature zum Zuhören am Radio. Ulla Mothes zeigt, wie man wirkungsvoll erzählt - wie Personen und Handlung angelegt werden, dass Spannung entsteht. Die Autorin analysiert die Beziehung zwischen der Intention einer Erzählung, ihre ... more
"Como sao feitos os programas de televisao? Quem sao os profissionais que trabalham na TV e o que fazem? Como funciona a engrenagem desse circo eletronico? Nossa televisao e uma das melhores do mundo, mas quase nao temos livros que expliquem como ela funciona. Daniel Filho - um dos maiores diretores ... more

Associated Press Guide to Photojournalism

New York et al.: McGraw-Hill, 2nd ed. (2001), 223 pp.
"Written by noted AP photographer and photoeditor Brian Horton, this is an insider's manual to one of the most glamorous and exciting media professions. Emphasizing the creative process behind the photojournalist's art, Brian Horton draws upon his three decades of experience, as well as the experien ... more
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more
"This guide considers the role of media in conflict and crisis areas, examines media projects established to provide information to affected populations in conflict situations, either during crisis or in the post-conflict period. Its four main sections discuss: Designing programmes for populations i ... more
"How to Set Up a Film Festival has been written in response to the increasing number of film festivals being set up in the UK. It is not exhaustive but is intended to provide a broad framework for planning and to guide you through some of the questions you need to consider when starting out." (Intro ... more