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"This useful practical manual consists of a range of model contracts and users’ guides put together by Lynette Owen, Rights Director of Pearson Education Ltd., and well known for her classic text “Selling Rights”. The contracts draw on a variety of publishing agreements currently in use in the ... more
"This is a basic guide for creating and operating a successful newspaper business. This booklet is intended to be useful for newspaper entrepreneurs in developing countries, and in countries with newly emergent press freedoms or market economies. Most newspapers begin with an idea, a mission or an i ... more
"This publication, Guidelines for Evaluators, is the first in the companion series to the Handbook on Monitoring and Evaluating for Results. The Handbook provides an overall context for results-based monitoring and evaluation and reviews tools and techniques for planning and managing monitoring and ... more
"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex ... more
"This book is aimed at anyone involved in the setting up of a local cinema from local government officers to individuals wanting to rescue or reopen a cinema. It celebrates what has already been achieved and provides practical tips to those wanting to know how it was done. It is intended as a practi ... more
"Le journalisme consiste à recueillir et à traiter des informations à destination d'un public. Pour jouer son rôle de médiateur entre la réalité sociale et ce public, le journaliste doit maîtriser un certain nombre de techniques, acquérir un savoir-faire. Ce manuel, aujourd'hui sans équiva ... more
"[...] Wenn Mediennutzung einen Teil der Kommunikation bildet, dann ist Mediennutzung in der Familie auch ein Teil der Familienkommunikation. Und die Aufgabe, vor der Familien immer stehen - ihr Leben miteinander zu gestalten -, umfasst dann auch die Pflege der Medienkommunikation im Gesamt der Fami ... more