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Language
Document type
215
131
130
48
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18
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
"The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of t
...
Praxis-Handbuch Rhetorik. Mit großem Übungsteil: Einstufungstests und Trainingsprogramme
München: Bassermann (2005), 271 pp.
Best Practices in Trauma Reporting: Ideas and Insights from Award-Winning Newspaper Articles
Key Guides
New York: Dart Center for Journalism & Trauma (2005), 26 pp.
"The goal of this best practices guide is not to provide a template for trauma reporting, although the specific examples should be useful for journalists working on similar stories or faced with similar ethical dilemmas related to trauma reporting. The goal is to help journalists produce professiona
...
Monitoring Election Campaign Finance: A Handbook for NGOs
New York: Open Society Institute (2005), 176 pp.
Covering Oil: A Reporter's Guide to Energy and Development
New York: Open Society Institute (2005), 156 pp.
"Over the last two years, the Initiative for Policy Dialogue and Revenue Watch, working with local partners and other sponsors, have organized workshops for journalists in the oil-exporting countries of Azerbaijan, Kazakhstan, and Nigeria on the subject of “Covering Resource Wealth.” This book i
...
Editer dans l’espace francophone: Législation, diffusion, distribution et commercialisation du livre
Key Guides
Paris: Alliance des Éditeurs Independents (2005), 284 pp.
"Un inventaire exhaustif de tous les aspects de l'état du livre dans le monde francophone, y compris la production, la législation relative au livre, les droits d'auteur et la fiscalité, les politiques nationales du livre, ainsi que la commercialisation et la distribution. Comprend des sections s
...
Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
...
Audience Research Made Easy
Arts Victoria and the Australia Council (2005), v, 72 pp.
"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their w
...
A Practical Guide to Bookselling
Key Guides
Oxford; Wageningen: International Network for the Availability of Scientific Publications (INASP); Technical Centre for Agricultural and Rural Cooperation (CTA) (2005), 108 pp.
"Although the retail book trade in Africa face problems and obstacles of equal magnitude as their publishing colleagues, bookselling in Africa has perhaps received less attention and support than the more “glamorous” area of publishing, but as is rightly pointed out in the foreword of this guide
...
Gestión de proyectos editoriales: Cómo encargar y contratar libros
Key Guides
Mexico, DF: Fondo de Cultura Económica (FCE) (2005), xxx, 199 pp.
"Esta obra ayudará a los editores, especialmente a los que encargan y contratan libros, a cumplir de mejor manera sus obligaciones. Sin pretender resumir en recetas simplonas el complejo proceso editorial, presenta temas fundamentales como: la elección de lo que se publica (y cómo eligen los auto
...
How to Win Campaigns: 100 Steps to Success
London: Earthscan (2005), xxiv, 231 pp.
"Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from an
...
TV-Werbung für Einsteiger: Von der ersten Idee bis zur Wirkungskontrolle
Köln: IP Deutschland (2005), 43 pp.
How to Create a Website: Guiding Principles
New Delhi: UNESCO (2005), 239 pp.
Bibir Radio: Plan Burkina Faso et Radio Burkina: Guide des formateur
Ouagadougou: PLAN Burkina Faso (2005), 90 pp.
