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"Composed of questions and answers, this guidebook is practical and easy to use. There is no ‘one-fits-all’ model that can be readily adopted anywhere. Therefore, the publication does not focus on specific countries, but rather on a wide range of practical concerns. How do the existing self-regu ... more
"Wie viele Rezipienten erreicht unser Medienprodukt? Wie häufig, wie lange, wann und wo wird es genutzt? Wie wird es wahrgenommen? Ziel dieses Leitfadens ist es, Campusmedienforschern die nötigen Instrumente vorzustellen und zu erläutern, mit denen sie rasch und einfach die Antworten auf ihre ind ... more
"Hay varias formas de elaborar el Código de Ética. Una forma es hacerlo en forma cerrada. En esta modalidad solo participan los propietarios, directivos o jefes que tomen decisiones en la radio o televisora. No es lo más recomendable, pero de hecho, algunos medios han optado por este procedimient ... more
"This guide aims to provide practitioners with a broad framework for carrying out project level Participatory Impact Assessments (PIA) of livelihoods interventions in the humanitarian sector. Other than in some health, nutrition, and water interventions in which indicators of project performance sho ... more
"Este escrito, con todas sus limitaciones, pretende provocar la reflexión al interior de las emisoras católicas. Hablar con el lector – productor sobre la función que ellas cumplen dentro de la Iglesia. Discutir y tener desencuentros sobre la práctica de una radiodifusión evangelizadora. Prop ... more
"Blogs are more or less controllable for those who want to keep them under surveillance. Governments that are most up to do date with new technology use the most sophisticated filtering or blocking techniques, preventing them from appearing on the Web at all. But bloggers don't just sit back and let ... more
"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins ... more
"Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on ... more
"This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement to provide an efficient and effective currency for trading television airtime. The principal requirements of a television audience currency are that it should be trust ... more
"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert ... more
"The purpose of this handbook is to lay out some principles that could function as guideposts for journalists in Afghanistan as they seek to grapple with the evolving complexities of democracy in action. It seeks to provide concrete suggestions on how global best practices in political reporting and ... more

Hollywood für Sparfüchse: Digitales Filmen

Konstanz: UVK, 2nd revised ed. (2008), 160 pp.
"Seien wir ehrlich, jeder Filmemacher steht vor demselben Problem: Für seinen Film hat er zu wenig Geld und zu viele Ideen. Frank Sauerland kennt das Dilemma. Und schildert auf 160 Seiten, wie man einen Film mit wenig Geld (»low-budget«) dreht, der sich hinter einem Hollywood-Streifen nicht verst ... more
"This is an introduction to the collective marketing strategy with a regional and thematic emphasis on Nepalese community radio stations. In this publication, airtime is viewed as the "product" that all community radio stations sell, and which builds a link between them, as well as their mutual aim ... more