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"Com as mídias sociais, cada vez mais, o usuário passa a ter facilidades para participar, comentar, gerar seu próprio conteúdo. Mas o que diferencia um material de qualidade na internet? O que faz um site ou blog ser acessado e visitado? O que leva alguém a voltar a um determinado site? Sem dú ... more
"This third module focuses on elaborates on the various aspects of human resources management such as evaluation and training, compensation for employees, communication and conflict prevention among staff members. The guide provides practical suggestions and guidance on how to motivate staff, how to ... more
"[...] I present the three primary stages of the life of a movie, from the seed of an idea (Development) to the making of the film (Production) through the final delivery to the audience (Distribution). Throughout these general sections, as you will see in the Table of Contents, there are subcategor ... more
"Videojournalism is written for the new generation of "backpack" journalists. The solo videojournalist must find a riveting story; gain access to charismatic characters who can tell their own tales; shoot candid clips; expertly interview the players; record clear, clean sound; write a script with pi ... more
"PR-Evaluation und Kommunikations-Controlling sind zwei Begriffe, die in der Branche oft vertauscht oder als Synonym genutzt werden. Es sind jedoch unterschiedliche Dinge, die sich gegenseitig ergänzen. Das Bild eines Schiffes veranschaulicht dies: Bevor der Kapitän den Hafen verlässt, wird er se ... more
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund ... more
"C-Change has created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules. The Introduction Module outlines all five steps of C-Planning (see graphic to the right). It also provides an overview ... more

Publishing E-Books for Dummies

Hoboken, New Jers.: Wiley (2012), 296 pp.
"This second module focuses on two main aspects of managing community radio stations. First, it examines the governing bodies of a station and gives succinct descriptions of each body’s function and structure as it relates to the governance of the radio. The second section of this module serves as ... more
"Das Lokale ist publizistische Kraftquelle und innovativer Hotspot, hier wird mit neuen Formen und Formaten experimentiert. Im Lokalen beginnen viele Journalisten ihre Karriere. Das Lokale ist beim Leser beliebt und der Einfluss der Berichterstattung auf die Eliten vor Ort ist hoch. Band 5 zeigt pra ... more
"The main objective of the media component of the Environmental Planning and Disaster Risk Management (EPDRM) programme of GIZ in India is to enable journalists to better and more efficiently perform their roles, functions and tasks in the context of disaster risk management, i.e. information to the ... more
"Strong financial management skills are essential to promote high standards in international development organizations. Many non-finance people find numbers and financial techniques difficult, however, NGO managers and staff are responsible for sound financial management and without full understandi ... more
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon ... more