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"Das Feld der Online-Forschung befindet sich im dynamischen Wandel. Die Weiterentwicklung der Analysemethoden, neue Auswertungsinstrumente und die wissenschaftliche Untersuchung des Social Web haben das Forschungsfeld verändert. Das Handbuch Online-Forschung bietet einen gut verständlichen Überbl ... more
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt ... more
"This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also ... more
"Dieses Studienhandbuch stellt in kompakter Form das komplette Instrumentarium der Filmanalyse vor. Systematisch werden Filmgeschichte, Filmtheorie und das Zeichensystem des Films erläutert und durch Beispiele aus mehr als 100 Jahren Filmgeschichte veranschaulicht. Dabei werden auch neueste Entwick ... more

Qualitative Sozialforschung: Eine Einführung

Reinbek: Rowohlt Taschenbuch Verlag, 4. Aufl. der vollst. überarb. und erw. Neuausg. 2007 (2011), 617 pp.
"Qualitative Sozialforschung findet immer weitere Verbreitung und differenziert sich immer stärker in Ansätzen und Methoden. Dieses Buch führt entlang des Forschungsprozesses in die theoretischen Grundlagen, die methodischen Ansätze und ihre Anwendung ein. Vorgestellt werden die wichtigsten Meth ... more
"Media Talk" provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcast ... more
"Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of ... more
"The findings from this research reveal the complexity of delivering journalism training and the challenges involved in capturing evidence of impact. Content analysis is a useful tool for measuring change in media output. It can both inform training delivery and provide evidence of improvements to o ... more

Grundkurs Fernsehanalyse

Paderborn: Fink (2008), 237 pp.