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Ethiopia Talks Climate: The Public Understanding of Climate Change

Selam Ayalew, Ed Pauker (comp.)

London: BBC World Service Trust; British Council (2010), 27 pp.

"In May and June 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in ethiopia to gauge public understanding of climate change. the research consisted of 16 focus-group discussions with Ethiopian citizens, as well as 18 in-depth i ... more

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Nigeria Talks Climate: The Public Understanding of Climate Change

Susan Cooke, Anu Mohammed (comps.)

London: BBC World Service Trust; British Council (2010), 27 pp.

"From May to September 2008, The BBC World Service Trust’s research and Learning group, on behalf of the British Council, conducted research in Nigeria to gauge public understanding of climate change. The research consisted of 24 focus-group discussions with Nigerian citizens, as well as 31 in-dep ... th interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and how to tailor communication and media strategies to support Nigeria’s response to climate change. Key findings Most Nigerians do not understand the science of climate change. They have, however, noticed changes in the weather and seasons. They tell of unusual changes in rainfall patterns, increases in temperature and the worsening of existing environmental problems. Most people do not connect these with global climate change. People in Nigeria are keenly aware of environmental degradation and depletion of natural resources. However, they make little distinction between this degradation and climate change. There is low awareness of the concepts of climate change and global warming among the Nigerian public. Many understand climate change to mean changes in the weather or seasons. Opinion leaders agree the general public has very low awareness of climate change concepts and terminology. There is a strong tendency among Nigerians to hold themselves individually and collectively responsible for local changes in the environment and the weather. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Nigeria. Nigerians draw on existing knowledge and beliefs to explain the effects of climate change. For example, many think that deforestation in their local area reduces local rainfall, and some incorrectly believe that smoke from cars, bush fires and factories damages the ozone layer, making it hotter. There is a strong connection between faith and environmental stewardship in Nigeria; many people see changes in the weather as the will of god, and religious leaders emphasise humans’ duty of care to god’s creation." (Executive summary) more

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South Africa Talks Climate: The Public Understanding of Climate Change

Lucy Neville et al.

London: BBC World Service Trust; British Council (2010), 35 pp.

"Between August and October 2009, the BBC World Service Trust’s Research and Learning Group, funded by the British Council, conducted research in south africa to gauge public understanding of climate change. The research consisted of 16 focus group discussions with south african citizens, and 18 i ... more

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Uganda Talks Climate: The Public Understanding of Climate Change

Lucy Neville, David Musiime, Allan Oniba Alana

London: BBC World Service Trust; British Council (2010), 31 pp.

"In May 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Uganda to gauge public understanding of climate change. The research consisted of 12 focus group discussions with Ugandan citizens, as well as 18 in-depth interviews wit ... h opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Uganda’s response to climate change. Key findings Whilst most Ugandans do not understand the science of climate change, they have noticed changes in the weather and seasons, and accept the idea that these changes are linked to human activity. They tell of excessive heat, increasing seasonal variability and reduced rainfall. Most people, however, do not connect these with global climate change. Changes in climate are not noticed by Ugandans in isolation from broader environmental changes. People in Uganda are keenly aware of environmental degradation and natural resource depletion. They often make little distinction between environmental degradation and climate change. Drought and food scarcity are causing frustration and despair across Kenya. Farmers, fishermen and pastoralists do not know how they would cope if these problems became worse. Crop failure and death of livestock are causing frustration and despair. Farmers and pastoralists do not have a sense of how they would cope if the problems became worse. other issues that people are worried about include bush fires, deforestation, flooding, soil erosion, poor sanitation and air pollution. opinion leaders are particularly concerned for rural communities and the urban poor. There is a strong tendency for Ugandans to hold themselves individually and collectively responsible for local changes in the environment and the weather. They believe their own activities, such as deforestation and draining swampland, have brought about these changes. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Uganda." (Executive summary) more

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Democratic Republic of Congo Talks Climate: The Public Understanding of Climate Change

Miriam Burton, Emily LeRoux-Rutledge, Anna Godfrey (comp.)

London: BBC World Service Trust; British Council (2010), 35 pp.

"Between September and November 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in DR congo to gauge public understanding of climate change. the research consisted of 12 focus group discussions in six locations with congolese ci ... tizens, as well as 17 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change and to determine how to tailor communication and media strategies to support dr congo’s response to climate change. Key findings There is a universal perception among Congolese people that their climate is changing. they tell of changes in the rainy seasons and increases in temperature and use the word ‘climate’ to describe these. Many people talk about the “disruption” of the dry and rainy seasons and say that it is causing crop failure and affecting the country’s forests. people are particularly concerned about these changes because of the population’s reliance on natural resources. Many are aware of the terms “climate change” and “global warming” and cite the media and schools as their main sources of information. However, few relate these terms to increasing concentrations of greenhouse gases in the atmosphere. Most simply use the terms to refer to the changes in the rainy seasons and increases in temperature they are experiencing. People have a number of misconceptions. Some people inaccurately link climate change to ozone depletion, and outside the capital, most think that “global warming” refers to an increase in the temperature of the air or earth over a short period of time. There is a strong notion of environmental stewardship linked to people’s faith. people have seen how human activity has harmed their natural environment, and they perceive that human activity could also have an effect on the weather. many think that the natural environment, including the weather, is god’s creation, and believe that they have a responsibility to protect it. Many people believe the weather changes that they are witnessing have local causes. for example, they say that deforestation in their local area is leading to a reduction in local rainfall, and some believe that local smoke and pollution from wood fires and industry lead to increases in temperature. Some also inaccurately relate increases in temperature to ozone depletion, which they think is caused by smoke, air pollution and other factors such as rockets and weapons. Some see changes in temperature and weather as the will of god – a view particularly prevalent among female rural populations." (Executive summary) more

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Gender Assessment of ICT Access and Usage in Africa

Alison Gillwald, Anne Milek, Christoph Stork

Cape Town: Research ICT Africa; International Development Research Centre (IDRC) (2010), 39 pp.

"What is clear from the Research ICT Africa (RIA) Household and Individual Access and Usage Survey is that the diffusion of ICT is highly uneven concentrating in urban areas and leaving some rural areas almost untouched. Access to these technologies is constrained by income as is usage, and as they ... more

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Formative Target Audience Research: A Case Study of Five Community Radio Stations in South Africa
Deep Insights

Johanna Mavhungu

Grahamstown: Sol Plaatje Institute for Media Leadership (2009), x, 127 pp.

"This report aims to 'assist radio stations to understand formative target audience research and enable them to conduct such research'. The report is primarily based on the experiences with Focus Group Discussions (FGD's) of five South African community radio stations. The publication contains an in ... more

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Training Needs Assessment of Independent Newspaper Managers in South Africa

Tiffany Tracey, Johanna Mavhungu, Peter du Toit, Francis Mdlongwa

Media Development & Diversity Agency (MDDA); Sol Plaatjie Institute for Media Leadership (SPI) (2009), 86 pp.

"The findings of the research reflect two overarching concerns: training content and training delivery. It is a central finding of the research that financial skills are required by the sector. Related to this is the need to encourage professional attitudes, processes, and systems within the sector. ... more

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Untold: Stories in a Time of HIV & AIDS. Audience Reception and Capacity Building Report

Soul City (2009), 24 pp.

"The Untold films bear testimony to the success of the skills development element of this Regional Programme initiative. The fact that these television dramas were developed, written, directed and produced in Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabw ... more

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The Impact of International Media Training on Radio Professionals in Indonesia

Nurhaya Muchtar

Knoxville: University of Tennessee, Doctoral Thesis (2009), x, 223 pp.

"[...] The purpose of this study was to determine the impact of international media training on radio professionals in Indonesia. The study examined the effectiveness of training organizations in implementing training programs in Indonesia. Diffusion of innovation theory was used as a theoretical fr ... more

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Entertainment-Education and Audience Responses: The Case of Menta-Menged Radio Serial Drama in Ethiopia

Aderaw Genetu

Addis Ababa: Addis Ababa University, Master Thesis (2008), vi, 89 pp.

"This study attempts to explore entertainment-education (E-E) radio drama audience responses/reactions, their motivating factors in writing letters to the drama and the relationship between audience responses and over all program goals of the drama, Menta Menged (Crossroads), in Ethiopia. Because en ... more

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Tele-Faith: Mediated Religion in Brazil

Luis Ignacio Sierra Gutiérrez

Communication Research Trends, volume 27, issue 1 (2008), pp. 3-23

"This essay provides an overview of mediated religion in Brazil, focusing on people’s responses to the 'Life Network' (Rede Vida) in Porto Alegre. In addition to a general overview, a case study offers a glimpse into how countries and cultures outside of the U.S. experience the interaction of comm ... more

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Las personas mayores en los medios de comunicación: Estudio exploratorio

Mabel Caro, Elizabeth Sánchez, Miriam Laguna

Lima: Centro de Asistencia y Promoción Integral de la Salud (CAPIS) (2008), 18 pp.

"En el presente estudio exploratorio se describirá las características de la percepción que las personas mayores tienen de los medios de comunicación (técnica de grupos focales) y se analizará la información que los medios (técnica de observación de medios) emiten acerca de las personas may ... more

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Más una ventana que un espejo: La percepción de adolescentes con discapacidad sobre los medios de comunicación en Argentina, Brasil y Paraguay

Brasilia: ANDI Agencia de Noticias por los Derechos de la Infancia (2008), 40 pp.

"Jóvenes con discapacidad de tres países de América Latina debaten sobre cuándo y de qué manera retratan su realidad los medios de comunicación, especialmente en el caso de la televisión. Las opiniones documentadas dan pistas sobre cómo se construye una disociación en el ámbito discapacida ... more

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A Look at Radio Works in Liberia: The Listeners’ Perceptions. Use, Habits, Expectations and Assessments from Radio Listeners in Liberia

Sharon Lopata, Christoph Spurk, Malcolm W. Joseph, Prutus Sackie

Winterthur; Monrovia: Zurich University of Applied Sciences (ZHAW), Institute of Applied Media Studies (IAM); Center for Media Studies and Peace Building (CEMESP) (2008), 27 pp.

"This research project in Liberia has tried to do first steps to understand in detail the quality of media, especially radio, in Liberia and what the audience is thinking of and expecting from the media. Being the first of its kind in Liberia after the end of the civil war it has investigated a) the ... more

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Viewing the South: How Globalisation and Western Television Distort Representations of the Developing World

Emma Miller

Cresskill, New Jers.: Hampton Press (2007), xi, 284 pp.

External Link (102)

Advertising in the News: Paid-For Content and the South African Print Media

Adrian Hadland, Lesley Cowling, Bate Felix Tabi Tabe

Capetown: HSRC Press (2007), vi, 70 pp.

"The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire content that ... more

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Zwischen den Kulturen: Fernsehen, Einstellungen und Integration junger Erwachsener mit türkischer Herkunft in Nordrhein-Westfalen. Ergebnisse der Medienforschung

Claudia Schmidt (ed.)

Köln: Westdeutscher Rundfunk (2006), 63 pp.

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The Challenges and Prospects of Community Radio in Ethiopia: The Case of Harar Community Radio

Mathewos Tadesse

Addis Ababa: Addis Ababa University, Master Thesis (2006), vi, 107 pp.

"The purpose of the study is to determine the challenges and prospects of community radio in Ethiopia, taking Harar Community Radio (HCR) as a case study. This radio station is selected because it has already stopped broadcasting a few months ago. For the effectiveness of the research, efforts have ... more

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Las audiencias de programación religiosa radial en el cono este de Lima - Perú

José María Rojo García

Bogotá: Pontificia Universidad Javeriana, Facultad de Comunicación y Lenguaje, Magister Thesis (2005), 217 pp.

Formative Target Audience Research: A Case Study of Five Community Radio Stations in South Africa Deep Insights

Formative Target Audience Research: A Case Study of Five Community Radio Stations in South Africa
Deep Insights