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Output Type
Audience Responses to Peace Journalism: Merging Results from a Four-Country Research Study
Journalism Studies, volume 17, issue 5 (2016), pp. 628-646
"This article shows how results were merged from a study conducted in four countries-Australia, the Philippines, South Africa and Mexico-in which differently versioned television news stories about conflict were played to audiences, and their responses gathered through a mix of methods, to yield bot
...
How Does Media Influence Social Norms? A Field Experiment on the Role of Common Knowledge
New York: New York University, Department of Politics; UNESCO (2016), 28 pp.
"How does media influence beliefs, attitudes, and behaviors? We know surprisingly little about this influence and I argue that two mechanisms account for its impact. Media provides new information that persuades individuals to accept it (individual channel), but also, media informs listeners about w
...
The Government Response to Informed Citizens: New Evidence on Media Access and the Distribution of Public Health Benefits in Africa
World Bank Economic Review, volume 30, issue 2 (2016), pp. 233-267
"We use a “natural experiment” in media markets in Benin to examine the impact of community radio on government responsiveness to citizens. Contrary to prior research on the impact of mass media, in this experiment government agents do not provide greater benefits to citizens whose exposure to c
...
Medienpsychologie: Schlüsselbegriffe und Konzepte
Deep Insights
Stuttgart: Kohlhammer, 2., überarb. und erw. Aufl. (2016), 479 pp.
"In diesem Lehrbuch und Nachschlagewerk werden 61 zentrale Konzepte der Medienpsychologie in kurzen Texten vorgestellt, die das aktuelle Wissen zu spezifischen Annahmen und Theorien bündeln. In der Neuauflage werden vor allem aktuelle Konzepte aus dem Bereich der Social Media integriert. Die einzel
...
Schlüsselwerke der Medienwirkungsforschung
Wiesbaden: Springer VS (2016), xii, 328 pp.
Effects of Foreign Soap Operas on Young People: Case of Tangaza University College
Tangaza: Catholic University of Eastern Africa, Tangaza University College, Thesis (2016), 51 pp.
"This study in a way established that soap operas have some positive contributions to the society. For example, the study shows that youth become more confident and social after watching soaps. However, in agreement with the objectives of this study, the negative effects of soap operas on young peop
...
Triggering Change: How Investigative Journalists in Sub-Saharan Africa Contribute to Solving Problems in Society
Journalism, volume 17, issue 8 (2016), pp. 1074-1094
"This article analyses 12 cases of investigative journalism in Sub-Saharan Africa. The reporters all claimed to have contributed to change processes by influencing government policy, action by state administration, supporting the uptake of scientific solutions or provoking public debate. An assessme
...
Identification with Characters, Elaboration, and Counterarguing in Entertainment-Education Interventions Through Audiovisual Fiction
Journal of Health Communication, volume 21, issue 3 (2016), pp. 293-300
"The aim of this article is to further knowledge of the explanatory processes of narrative persuasion in the field of health communication, using data obtained in a research study of entertainment-education based on audiovisual fiction. Participating in the study were 208 young persons between the a
...
Rezipientenforschung
Konstanz: UVK (2016), 215 pp.
Learning Through Entertainment: The Effects of Bollywood Movies on the Job-Seeking Behavior of South Asian Female
International Communication Gazette, volume 78, issue 3 (2016), pp. 267-287
"This study examined the relationship between exposure to Bollywood movies and job-seeking behavior of South Asian females. Using survey data collected from 132 female participants, we explored the effects of exposure to Bollywood movies on job search self-efficacy, enjoyment and job-seeking behavio
...
Can We Measure Media Impact? Surveying the Field
Stanford Social Innovation Review, issue fall (2015), pp. 47-55
"More and more news outlets rely on philanthropic funding. With such funding come new questions about the effect that media content has on citizens and policymakers. Traditional metrics, most observers agree, are insufficient. But the value of alternative metrics is an open issue. Two scholars analy
...
Moderation from Bias: A Field Experiment on Partisan Media in a New Democracy
Journal of Politics, volume 77, issue 2 (2015), pp. 575-587
"Partisan media are often blamed for polarization in newly liberalized regimes. However, there is little empirical work on the subject, and information-processing theories suggest that extreme position taking is only one possible response to opinionated news. Rather, we theorize that partisan media
...
Media, Race and Crime: Racial Perceptions and Criminal Culpability in a Multiracial National Context
International Communication Gazette, volume 77, issue 1 (2015), pp. 24-50
"This study contributes to the limited literature on race and crime in a multicultural Asian context. Based on a survey in Singapore, where multiracialism is a fundamental political pillar and yet discourse about race is mostly shunned, the findings suggest a relationship between media consumption a
...
Measuring Media Impact: An Overview of the Field
USC Annenberg Norman Lear Center, Media Impact Project (2014), 34 pp.
"[...] technological changes in the media sector have opened up a range of new analytical opportunities for understanding the impact that media can have across a range of relevant criteria. Thus, the field of media impact assessment is in a period of rapid innovation and change, in which new approac
...
Examining How Presumed Media Influence Affects Social Norms and Adolescents' Attitudes and Drinking Behavior Intentions in Rural Thailand
Journal of Health Communication, volume 19, issue 3 (2014), pp. 282-302
"This study uses the influence of presumed media influence model as the theoretical framework to examine how perceived social norms (i.e., descriptive, subjective, and injunctive norms) will mediate the influence of pro- and antidrinking media messages on adolescents' intention to consume alcohol in
...
Soap Operas as a Matchmaker: A Cultivation Analysis of the Effects of South Korean TV Dramas on Vietnamese Women's Marital Intentions
Journalism & Mass Communication Quarterly, volume 90, issue 2 (2013), pp. 308-330
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
...
Entertainment-Education für Kinder: Potenziale medialer Gesundheitsförderung im Bereich Ernährung
Baden-Baden: Nomos (2013), 336 pp.
"Vor dem Hintergrund der aktuellen Debatte um die Rolle der Medien für das kindliche Ernährungsverhalten und Übergewicht stellt dieser Band die Entertainment-Education-Strategie als Weg für eine effektive mediale Gesundheitskommunikation in den Mittelpunkt. Untersucht wird, ob in unterhaltende F
...
Deepening Engagement for Lasting Impact: A Framework for Measuring Media Performance & Results
Learning for Action (2013), 53 pp.
"The guide has been formatted to be useful to people at all levels of familiarity with media evaluation. The next section begins by presenting a core framework: four “building blocks” that distill a diverse set of evaluation frameworks into a straightforward process you can use to plan a new mea
...
Handbuch Medienwirkungsforschung
Wiesbaden: Springer VS (2013), 671 pp.
Responses to Peace Journalism
Journalism, volume 14, issue 8 (2012), pp. 1041-1058
"This article presents and discusses the results of an experiment, which gathered audience responses to television news coded as war journalism and peace journalism respectively, in two countries, Australia and the Philippines. From the peace journalism model, evaluative criteria were first derived
...
