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"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto ... rytelling. Is taken for granted that the radio is giving an extra dimension to the spoken word, like books are giving an extra dimension to the printed word, or the cinema or television are connecting texts and visuals again, like woodcut printings have done in the past. Stories from the oral tradition found their way to the mass media like movies, radio and television. Therefore a wide variety of media will be discussed in this book without showing any preference for one medium or another. The focus of interest is more on storytelling then on de media used to tell stories. It is about the athletics of words and the flexible relatedness between the various media. All these media make use of characters to present stories. Therefore characters with stereotyped traits are present in every medium that makes use of narrative or dramatic elements like comic books, photo novels and soap operas. Mass media have been taking over the role of traditional storytelling. Nowadays, it seems as if instead of listening to an individual storyteller, the global community sits down and have stories told by their favourite radio plays and television series like situation comedies and soap series. Some social scientists strongly reject this change in media consumption. They regret the changing patterns in spending leisure time. They regret for example the supposed decline of reading habits which has been considered as an effect of changing media consumption. And they are not the only ones to regret this. On the one hand there are the educationalists worrying about the latest statistics on literacy rates. These figures certainly do not show any worldwide improvements in literacy and numeracy. And there are the publishers too, who regret the declining reading habits. On a global scale the selling of books and other printed matter is at a decline. With an expanding media market, people are spending their leisure time in a more varied way leaving them less time to read. However, despite this conclusion the educational system in whatever country cannot do without a structured transfer of knowledge. And it seems that the most effective medium within the educational system still is the written word, being presented to the people by printed materials. Learning children as well as adults to read and write is the main preoccupation of as many multilateral aid organisations as national governments." (Pages 10-11) more

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Der Fernsehkonzern Rede Globo: Strategien der Monopolsicherung

Elisabeth Braunschweig

Frankfurt am Main: IKO Verlag für Interkulturelle Kommunikation (1995), 204 pp.

Firmenportrait des brasilianischen Medienkonzerns.

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Reconstructing the Story of 'Simplemente María', the Most Popular Telenovela in Latin America of All Time

Arvind Singhal, Rafael Obregón, Everett M. Rogers

International Communication Gazette, volume 54, issue 1 (1995), pp. 1-15

"The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of al ... more

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China Pop: How Soap Operas, Tabloids and Bestsellers Are Transforming a Culture

Jianying Zha

New York: New Press (1995), 210 pp.

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1896-1996: 100 Jahre lateinamerikanischer Film

Iberoamericana, volume 19, issue 60 (1995), pp. 2-134

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Memória da telenovela brasileira

Ismael Fernandes

São Paulo: Editora Brasiliense, 3rd revised and enlarged ed. (1994), 402 pp.

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Cuéntame en qué se quedó. la telenovela como fenómeno social

Karla Yolanda Covarrubias, M. Angélica Bautista, Bertha A. Uribe

México, DF: Trillas (1994), 248 pp.

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Harnessing the Potential of Entertainment-Education Telenovelas

Arvind Singhal, Everett M. Rogers, William J. Brown

International Communication Gazette, volume 51, issue 1 (1993), pp. 1-18

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Serial Fiction in TV: The Latin American Telenovela. with an Annotated Bibliography of Brazilian Telenovelas;Ficção seriada na TV: As telenovelas latinoamericanas. Com uma bibliografia da telenovela brasileira

Anamaria Fadul (ed.)

São Paulo: School of Communications and Arts, University of São Paulo (1993), 251 pp.

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Religion and the Media: An Introductory Reader

Chris Arthur (ed.)

Cardiff: University of Wales Press; World Association for Christian Communication (WACC) (1993), xii, 302 pp.

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Soap Operas for Social Change: Toward a Methodology for Entertainment-Education Television

Heidi Noel Nariman

Westport, Conn.; New York: Praeger (1993), xxii, 143 pp.

"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi ... more

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Sobre la telenovela: Historia y condiciones de producción de la telenovela peruana: Análisis textual de tres telenovelas

Rosario Arias, Ana María Cano

Lima: Universidad de Lima (1993), 76 pp.

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Televisión y melodrama: Géneros y lecturas de la telenovela en Colombia

Jesús Martín-Barbero, Sonia Muñoz (coord.)

Bogotá: Tercer Mundo Editores (1992), 299 pp.

"Este libro no mira a la telenovela desde la perspectiva jurídica o económica, sino que la examina a través de otro prisma: la manera como se articulan las intenciones comerciales de su producción con las lógicas culturales de su consumo a través del caso colombiano. Explora el trasfondo de pr ... more

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Quem manipula quem? Poder e massas na indústria da cultura e da comunicação no Brasil

Ciro Marcondes Filho

Petrópolis: Vozes, 5a. ed. (1992), 163 pp.