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Methods applied
Journals
Output Type
Mass Media in Zambia: Demand-Side Measures of Access, Use and Reach
Washington, DC: InterMedia (2010), 50 pp.
"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
...
Die MedienNutzerTypologie 2.0: Aktualisierung und Weiterentwicklung des Analyseinstruments
Baden-Baden: Nomos (2010), 276 pp.
La radio y televisión en el Perú: Estudios sobre las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en el Perú
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2010), 67 pp.
"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en doce ciudades del Perú. Los principales temas considerados fueron la penetración de las tecnologías de información y comunicación, el consumo de medios audiovisuales, evaluación y grado de
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Evaluación cualitativa de radio audiencias por la paz en el Magdalena Medio colombiano
Signo y Pensamiento, volume 28, issue 54 (2009), pp. 276-318
"Este informe da cuenta parcial de la investigación sobre procesos de comunicación comunitaria y ciudadana y su aporte a la paz y la transformación social en el Magdalena Medio colombiano. Fue adelantada por un grupo interdisciplinario de docentes de cuatro universidades (dos colombianas: U. Jave
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South Sudan Media Survey: Juba, Wau, Maridi, Panyagor, Yambio and Yei
Nairobi: Consumer Options; Education Development Center (EDC) (2009), 49 pp.
"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi
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Key Concepts in Radio Studies
Deep Insights
London: Sage (2009), vi, 191 pp.
"This is a book about radio and the relatively new subject of radio studies. In fact, it is the first book to have the words ‘radio studies’ in its title. Radio itself has been the subject of research and writing since it was invented at the beginning of the last century. Much of that published
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Communication pour l’empowerment à Madagascar: Une évaluation des besoins en communication et média au niveau de la communauté
Oslo; South Orange, NJ: UNDP Oslo Governance Centre; Communication for Social Change Consortium (CFSC) (2008), 60 pp. + annexes
"Les conclusions démontrent clairement que la radio est le média le plus choisi et à plus grand potentiel à Madagascar: 71 pour cent des gens interviewés comptent sur l'information par la radio (11% ont mentionné la télévision, 10% ont indiqué la place du marché et 8% ont mentionné la pre
...
Meios e audiências: A emergência dos estudos de recepção no Brasil
Porto Alegre: Sulina (2008), 304 pp.
"BBC listenership in Afghanistan remains strong and the station has retained a strong brand presence. BBC radio is among the most listened to stations in Afghanistan. Over half (57%) of adults had listened within the past week at the time of the survey in January 2008. 75% of the population claimed
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Mediaforschung
Konstanz: UVK (2008), 412 pp.
A Look at Radio Works in Liberia: The Listeners’ Perceptions. Use, Habits, Expectations and Assessments from Radio Listeners in Liberia
Winterthur; Monrovia: Zurich University of Applied Sciences (ZHAW), Institute of Applied Media Studies (IAM); Center for Media Studies and Peace Building (CEMESP) (2008), 27 pp.
"This research project in Liberia has tried to do first steps to understand in detail the quality of media, especially radio, in Liberia and what the audience is thinking of and expecting from the media. Being the first of its kind in Liberia after the end of the civil war it has investigated a) the
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Mediennutzung: Methodologische, methodische und theoretische Grundlagen
Berlin: Lit (2007), x, 424 pp.
Handbook on Radio and Television Audience Research
Key Guides
London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
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Nationwide Media Audience Survey
Port Moresby: Media Council of Papua New Guinea, Media for Development Initiative (2007), 160 pp.
"This Nationwide Media Audience Survey 2006 is the most comprehensive and representative media survey carried out in Papua New Guinea to date. Regular media surveys for commercial purposes have been carried out, concentrating on urban and peri-urban samples in the five most-developed major centres.
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Radio: A Complete Guide to the Industry
New York: Peter Lang (2006), 285 pp.
Dichter am Äther: Schriftsteller über das Radio
Düsseldorf: Grupello Verlag (2006), 80 pp.
"Spielt das Radio für die zeitgenössische Literatur eine Rolle? Antworten auf diese Frage geben 21 bekannte deutschsprachige Schriftsteller, die sich von den Ätherwellen inspirieren ließen. Sie erzählen von ihren Erfahrungen mit dem Radio; sie reflektieren, rühmen, glossieren oder poetisieren
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Audiences, publics et pratiques radiophoniques
Maison des Sciences de l’Homme d’Aquitaine (2005), 198 pp.
"Avancer une évaluation, une mesure des audiences, des auditoires et des pratiques radiophoniques, c'est en premier lieu poser le constat de la permanence de la radio malgré une augmentation considérable de la concurrence médiatique. Cette permanence devait être analysée. Ce fut l'objet du col
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