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Journals
Output Type
South Sudan National Audience Survey: A Nationally Representative Assessment on Radio Listening Habits with Key Findings in Five Booster Areas for Internews Stations
Juba; Washington, DC: Forcier Consulting; Internews (2013), viii, 185 pp.
"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languag
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Selective Believability: A Perspective on Africans’ Interactions with Global Media
Journal of African Media Studies, volume 5, issue 2 (2013), pp. 219-236
"This article attempts to highlight a new perspective on African audiences’ engagement with global media and point to new postulates in audience research. It briefly reviews key reception theories, ranging from the effects tradition to active audience paradigm and encoding-decoding model. It then
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Listeners' Clubs: New Partnerships
Dimitra Newsletter, issue 23 (2013), pp. 3-7
Radio: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2012), 367 pp.
"Diese Einführung geht von der These aus, dass Radio das Vielfältigste aller Medien darstellt. Dies ist u. a. der Tatsache geschuldet, dass niemand so genau weiß, wo die äußeren Grenzen des Phänomens Radio liegen. Manches nennt sich heute Radio - z. B. Internetradio oder Radio-on-Demand -, da
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A Quiet Opening: North Koreans in a Changing Media Environment
Washington, DC: Intermedia (2012), 88 pp.
"For more than half a century, North Korea’s leaders have relied on a domestic media monopoly to control what information North Koreans can access and how narratives around that information are presented. But the situation on the ground is changing, thanks in large part to North Koreans’ expandi
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Measuring Community Radio Audiences
In: Radio Evolution: Conference Proceedings
Braga: University of Minho, Communication and Society Research Centre (2012), pp. 377-386
"This paper will use the example of the approach taken by UK Community Radio station, 'Future Radio' to obtain both quantitative data primarily through street surveys and qualitative data through on-line questionnaires, exploring why the station felt such research to be both necessary and beneficial
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Practical Community Radio Audience Measurement
In: Community Radio in the Twenty-First Century
Oxford; Bern; Berlin et al.: Peter Lang (2012), pp. 347-366
"For community radio stations, one important gauge of relevance is the Popularity of their programming outputs, as without evidence of this it is difficult to justify providing access to scarce broadcast frequency resources. In part, the popularity ofprogramming outputs can be assessed through varia
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Light in the Darkness: Internews Radio in Southern Sudan and the Three Areas. Findings of Community Impact Assessment
Internews (2011), 126 pp.
"This report offers an overview of results of an assessment that sought to investigate the audience impact of Internews’ network of five FM radio stations in southern Sudan and two transitional areas that were established to provide their communities with critical information about the peace agree
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Tanzanian Media Environment: Current Access, Potential for Growth and Strategies for Information Dissemination
Washington, DC: InterMedia (2011), 49 pp.
"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
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Believe it or Not: Understanding the Credibility and Effectiveness of Radio Sawa in the UAE
International Communication Gazette, volume 73, issue 4 (2011), pp. 359-371
"As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this st
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Mayardit FM Audience Survey
BBC World Service Trust (2011), 47 pp.
"The Research & Learning (R&L) Group, part of the BBC World Service Trust, conducted a survey with radio listeners in Warrap State, South Sudan in December 2010. The objectives of the survey were to establish an understanding of Mayardit FM’s reach with audiences in Warrap State, to provide Mayard
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Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., aktual. und erw. Ausg. (2011), 272 pp.
Timor-Leste Communication and Media Survey
Dili (TL): United Nations Integrated Mission in Timor-Leste (UNMIT), Communication and Public Information Office (2011), 82 pp.
"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
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Audience Research: NEZAVISMA TV Mreza
Washington, DC: IREX (2011), 21 pp.
Gender Assessment of ICT Access and Usage in Africa
Cape Town: Research ICT Africa; International Development Research Centre (IDRC) (2010), 39 pp.
"What is clear from the Research ICT Africa (RIA) Household and Individual Access and Usage Survey is that the diffusion of ICT is highly uneven concentrating in urban areas and leaving some rural areas almost untouched. Access to these technologies is constrained by income as is usage, and as they
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Target Audiences for Peacebuilding Radio: A Training Guide
Key Guides
Search for Common Ground; Radio for Peacebuilding Africa (2010), 19 pp.
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi
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Making Connections: Using Data on Ghanaians’ Media Use and Communication Habits as a Practical Tool in Development Work
Washington, DC: Intermedia (2010), 108 pp.
"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic
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Applying Local Solutions to Local Problems: Radio Listeners as Agents of Change. An Evaluation of the Impact on Listeners of Radio Programming in Chad and Niger Under the United States Agency for International Development (USAID) Peace Through Development Project (PDEV)
USAID (2010), 45, 7 pp.
"This report documents the results of a two-month field research evaluation in Niger and Chad on the media component of the Peace Through Development (PDEV) program funded by USAID under the Trans-Saharan Counterterrorism Partnership (TSCTP). Equal Access, a non-governmental organization (NGO) speci
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