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Training Course in Audience Research for Community Radio Stations
Hilversum: Radio Nederland Training Centre (RNTC) (2001), 78 pp.
"The publication was released on the occasion of a community radio management and training course, conducted by the Radio Nederland Training Centre in 2001. The course aimed to "deepen participant's knowledge of research and provide new information, promote emotional work by reflecting on feelings a
...
Know Your Audience: Increasing Readership and Advertising Through Market Research
Washington, DC: International Center for Journalists (ICFJ) (2001), 51 pp.
"Other effective methods also are available—at little or no cost—for newspapers to gain valuable information about readers and advertisers and to learn what could make newspapers more attractive to them. Newspapers are encouraged to use some or all of these methods to complement their periodic p
...
Prospects for Rural Radio in Africa: Strategies to Relate Audience Research to the Participatory Production of Radio Programmes
In: African Broadcast Cultures: Radio in Transition
Oxford: James Currey Publishers (2000), pp. 42-71
Gestión de radio y TV
Santiago de Chile: Ediciones Universidad Católica de Chile (1999), 216 pp.
Community Radio Manual
Key Guides
Newlands: Open Society Foundation for South Africa (1999), 221 pp.
Research in Church and Mission
Pasadena, Calif.: William Carey (1996), 260 pp.
"Research in Church and Mission is insightful, practical, and full of examples. In the three distinctive sections of the book, the author (1) imbeds his explanation of the why and how of research in a model of communication, (2) shows us how research is fueled by what we need to know, and (3) demand
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Measuring Media Audiences
London; New York: Routledge (1994), xiii, 202 pp.
Como conocer la audiencia de una emisora: Los sondeos de audiencia
Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1994), 87 pp.
Este cuaderno es una sencilla introducción a las técnicas básicas necesarias para realizar sondeos de audiencia. Los temas centrales son la selección de la muestra y el diseño del cuestionario.
