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Language
Document type
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Countries / Regions
Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
...
Presse und Öffentlichkeitsarbeit: Ein Handbuch
Konstanz: UVK (2005), 730 pp.
Öffentlichkeitsarbeit für Nonprofit-Organisationen
Wiesbaden: Gabler (2004), xii, 1233 pp.
Die Politik der Infosphäre: world-information.org
Bonn: Bundeszentrale für politische Bildung (bpb) (2002), 272 pp.
Book Marketing and Promotion: A Handbook of Good Practice
Key Guides
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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Die Fernsehreportage
Frankfurt am Main: FAZ-Institut (2001), 250 pp.
"Einschüchterungsversuche, Ideenklau, das falsche Thema für die richtige Redaktion ... das sind nur einige der Hürden, die es zu überwinden gilt. Das Fernsehbusiness hat eben etwas mit dem Durchbohren ziemlich dicker Bretter zu tun. Gleich welches Format, ob Dokumentation, Reportage oder Feature
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Marketing político: Campañas, medios y estrategias electorales
Buenos Aires: Ugerman Editor (1999), 202 pp.
La radio hoy: Manual de radio para avisadores y publicistas
Santiago de Chile: Asociación de Radiodifusores de Chile (ARCHI) (1997), 44 pp.
Kultura I Media - 2
Warzawa: Kontrast (1996), 146 pp.
Publishing at the Service of Evangelization: Proceedings of the Seminar of the Catholic Publishers in Africa, Nairobi, 12-24 February 1996
Nairobi: Paulines Publications Africa (1996), 192 pp.
"The report and papers of a two-week seminar organized by the Daughters of St. Paul which brought together representatives of 17 Catholic publishing houses from 13 African countries. The proceedings of the meeting focused on the role of the Catholic Church in publishing in Africa, but there are also
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Successful Bookselling: A Management Training Course
London; Paris: Book House Training Centre; UNESCO (1993), ix, 197 pp.
História da propaganda no Brasil
São Paulo: IBRACO (1990), 485 pp.
Mass Media and the African Society
Nairobi: African Council for Communication Education (ACCE) (1987), 388 pp.
Dicionário de comunicação
Rio de Janeiro: Editora Codecri, new ed., revised and act. (1978), 795 pp.
Defines 4000 words used in mass communication including publishing, graphic arts, journalism, cinema, television, radio, advertising, public relations, and several other fields.
Publishing in Africa in the Seventies: Proceedings of an International Conference on Publishing and Book Development Held at the University of Ife, Ife-Ife, Nigeria, 16-20 December, 1973
Ile-Ife: University of Ife Press (1975), 377 pp.
"The recommandations, summaries of the various sessions, and a selection of the papers read at this conference attended by more than 100 African writers, publishers, booksellers, librarians, printers, and teachers give a succinct account of the history and hopes of African publishing. Among topics d
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