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Behaviour Change Communication
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Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), 383 pp.
Understanding the Role of mHealth and Other Media Interventions for Behavior Change to Enhance Child Survival and Development in Low- and Middle-Income Countries: An Evidence Review
Journal of Health Communication, volume 19, issue suppl. 1 (2014), pp. 164-189
"This article summarizes evidence for technological advances associated with population-level behavior changes necessary to advance child survival and healthy development in children under 5 years of age in low- and middle-income countries. After a rigorous evidence selection process, the authors as
...
Storytelling for Social Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 189-206
"This chapter argues that narrative can be particularly well suited to transcend the unhelpful polarizations – behavioral versus social change, diffusion versus participatory approaches – that have characterized and restricted global health communication to date. The chapter describes a series o
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Medios de comunicación, contenidos y comportamiento: Algunos énfasis sobre la inclusión financiera
Enbreve, issue 49 (2014), 13 pp.
"Este documento resume la literatura reciente sobre el rol de los medios de comunicación con relación al comportamiento social haciendo particular énfasis en contenidos de inclusión social. Nuestro objetivo es modesto: simplemente tratar de crear consciencia sobre el importante rol que herramien
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The Handbook of Development Communication and Social Change
Deep Insights
Chichester: Wiley Blackwell (2014), xii, 512 pp.
Projet d’élaboration de la stratégie de communication pour le changement des normes sociales et des comportements (CCNSC) pour la nutrition en Côte d’Ivoire: Rapport de la revue documentaire
Washington, DC; Yamoussoukro: FHI 360; Food and Nutrition Technical Assistance (FANTA); Ministere de la Santé et de la Lutte Contre le SIDA (2014), viii, 74 pp.
Designing Behavior Change Communication Interventions in Education: A Practitioner's Guide
USAID (2014), 33 pp.
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers a
...
Social and Behavior Change Communication
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 278-297
"This chapter documents the experience of the Communication for Change (C-Change) project in developing and rolling out a holistic and comprehensive socioecological approach to social and behavior change communication (SBCC) within the context of a donor-funded program with short term goals. C-Chang
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Communicating Health: Strategies for Health Promotion
Key Guides
Los Angeles et al.: Sage (2013), x, 229 pp.
"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)
Edutainment: Using Stories and Media for Social Action and Behaviour Change
Key Guides
Johannesburg: Soul City Institute (2013), 141 pp.
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share
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Developing Behavior Change Communication Interventions for Population, Health and Environment Projects: Facilitator Guide
Narragansett, RI: University of Rhode Island; USAID (2013), vi, 105 pp.
Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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The Impacts of an Entertainment-Education Radio Serial Drama in Botswana on Outcomes Related to HIV Prevention Goals in the President’s Emergency Plan for AIDS Relief
Journal of African Media Studies, volume 5, issue 3 (2013), pp. 353-367
"This study examines the effectiveness of an entertainment education (EE) programme, Makgabaneng, in reducing the spread of HIV/AIDS in Botswana. If successful, this communication intervention should result in greater self-report of attitudes, actions and knowledge related to risk reduction goals am
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MTV Exit Asia: An Innovative Multimedia Program to Increase Awareness and Prevention of Trafficking in Persons
London: MTV EXIT Foundation (2012), 133 pp.
"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to
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Health Communication Message Design: Theory and Practice
Los Angeles: Sage (2012), xvi, 277 pp.
"This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing ef
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Effects of the Gama Cuulu Radio Serial Drama on HIV-Related Behavior Change in Zambia
Journal of Health Communication, volume 17, issue 8 (2012), pp. 929-945
"The Gama Cuulu radio serial drama is written and produced in Zambia's Southern Province. It promotes behavior change and service use to prevent HIV transmission. The authors evaluated the effects of Gama Cuulu on intermediate outcomes (e.g., perceived norms), as well as number of sexual partners, c
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