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"The Brazilian educator Paulo Freire (1921-1997) is one of the most important thinkers of the 21st century, figuring among the most quoted authors in the fields of education and social sciences all over the world. He is also a core reference to an infinite number of grassroots and activist initiativ ... more
"Dieser Beitrag befasst sich mit Ansätzen der Kommunikation für Sozialen Wandel (Communication for Social Change, auch Entwicklungskommunikation). Gemeint ist damit die Beschäftigung mit der Rolle von Kommunikation und Medien in gesellschaftlichen Transformationsprozessen, die Nachhaltigkeit auf ... more
"This chapter describes and analyzes an alternative communication and social change praxis called the Positive Deviance (PD) approach. Anchored in the traditions of wisdom, PD is based on identifying, amplifying and assessing problem-solving endogenous wisdom that is hidden and elusive, context-cent ... more
"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d ... more
"Participatory Action Research (PAR) is a subset of action research; it is critical research guided by an emancipatory interest. Critical PAR is committed to social transformation for justice. It is a heuristic approach, which incorporates a praxis that involves social and political action. PAR is c ... more
"This book brings together twelve contributions that trace the empirical-conceptual evolution of Popular Communication, associating it mainly with the context of inequalities in Latin America and with the creative and collective appropriation of communication and knowledge technologies as a strategy ... more

Paulo Freire, 100 anos

Matrizes, volume 15, issue 3 (2021), pp. 5-284
"Apenas um dos livros de Freire (1969/1983) aborda diretamente e de modo mais amplo o âmbito da comunicação; trata-se de Extensão ou Comunicação?, publicado em 1969, originalmente em espanhol, durante o exílio do educador no Chile. Essa obra se tornou referencial importante para os estudos e ... more

Change the World Using Social Media

Lanham, Maryland et al.: Rowman & Littlefield (2021), xxi, 209 pp.
"In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what socia ... more

Advocacy Communication for Social Justice

In: Handbook of Communication and Development
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 172-189
"We offer a comprehensive analysis of media advocacy, pointing out its challenges and limitations and build towards an argument for proposing a holistic conception of ‘advocacy communication’ for achieving social justice. Media advocacy faces several challenges in practice, as it is often inhibi ... more
"La comunicación alternativa –también denominada comunitaria, libre, ciudadana, del tercer sector o para el cambio social– es percibida como una hermana menor en las ciencias de la comunicación hasta padecer una triple invisibilización: en la historia social del campo, en relación con los m ... more
"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje ... more
"This chapter examines the role played by community radio in social change through the lens of participatory communication and locates it within the context of the globalization of media. At present, even though there are multiple media outlets, much of the grammar of creating content feeds into the ... more
"This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and prac ... more
"This article proposes to view Freire’s thinking beyond a pedagogical method and rather as a model or even paradigm of development and social change. To build this as an original argument we firstly outline Freire’s ontological call, presenting and discussing his underlying five principles, of w ... more
"Only one of Freire’s (1969/1983) books directly and more broadly addresses the scope of communication; it is 'Extension or Communication?' published in 1969, originally in Spanish, during Freire’s exile in Chile. This book became an important reference for the studies and practices of participa ... more
"This book presents five cases that reflect on the experiences of using practices consistent with the 'Evaluating C4D framework' [published by June Lennie and Jo Tacchi in 2013]. Case studies are important to help move from a set of ideal principles to an understanding of how the framework may be op ... more
"Drawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality. Culture emerged in the 20th Century as a conceptual tool for resisting the hegemony of West-centric interventions in development, disrupting ... more
"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa ... more
"This toolkit shows you step-by-step how to create impact projects using video. It is designed for documentary video-makers, journalists and organisations using video to engage and create change in their communities. EngageMedia has produced this toolkit in partnership with the Video4Change Network: ... more