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"Fake news has trumped up attention across cultures from the United States Elections to the Arab Spring. While political marketers have long used the language of fear and persuasion in their messaging, social media has intensified its impact. The purpose of this study is to investigate the influence ... more
"I. Regional countries spend about 1.1 percent of GDP on digital investment, while advanced economies spend an average of 3.2 percent II. 37% of social media users in the region have contributed to the creation of news, commented on it or shared it with others. III. There is an upward trend in arres ... more
"Quatre Togolais sur cinq environ disposent d’une radio dans leur ménage (81%) et suivent régulièrement les informations à la radio (78%). Deux ménages sur cinq (44%) ne possèdent pas de télévision. La moitié (51%) des Togolais ne suivent jamais ou rarement les informations à la télé. ... more
"This report provides an overview of media consumption from the perspectives of selected media practitioners in Cambodia and highlights some of the key communication tools, products, materials, and platforms they have used to reach their respective target audiences. This report maps trends across bo ... more
"The Addis Ababa Science and Technology University, in collaboration with UNESCO, conducted a comprehensive assessment of Internet development in Ethiopia using the UNESCO Internet Universality ROAM-X Indicators framework. The evaluation examined 109 core and 23 non-core indicators. This effort aime ... more
"This book discusses how digital inequalities today may lead to other types of inequalities in the Global South. Contributions to this collection move past discussing an access problem - a binary division between 'haves and have-nots' - to analyse complex inequalities in the internet use, benefits, ... more

Netnography: The Essential Guide to Qualitative Social Media Research

Los Angeles et al.: Sage, 3rd ed. (2020), viii, 460 pp.
"Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides th ... more
"Durante la pandemia de COVID-19, el 57% de los lectores de medios digitales en Argentina, Brazil, Colombia y Mexico ha aumentado su consumo de noticias. El 90% de los consumidores está accediendo a las noticias digitales por lo menos dos veces a la semana y el 78% por lo menos una vez al día. Las ... more
"This report is the eighth in an annual series of publications, dating back to 2012, designed to share the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper ide ... more
"The government of Zimbabwe is encouraging the use of digital platforms to provide remote learning services during the COVID-19 pandemic, but data showing that most households lack Internet access and reliable electricity suggest that many students will find it difficult or impossible to participate ... more
"On average across 34 countries, one in five adults (20%) have access to both a smartphone and a computer, while 43% only have access to a basic cell phone. In 15 out of 34 countries, at least half of adults have access to a smartphone or a computer or both. About three in 10 respondents (31%) use t ... more
"The Afrobarometer survey conducted in late 2019 shows that although radio and television remain the most dominant news sources, daily news consumption via social media (by 22% of Ghanaians) and the Internet (19%) is steadily increasing. Social media is less trusted as a source of information – on ... more
"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use ... more
"This report presents our main findings from eleven months of social media monitoring. We identify the main narratives of online discourse and their key drivers, as well as the weaknesses of Libya’s social media landscape — and how to address them." (Summary)
"La primera parte, justo después de esta introducción, aborda las necesidades más habituales de los medios de comunicación a la hora de hacer los análisis de redes. Muchas veces resulta difícil saber por dónde empezar a analizar la actividad en las redes sociales. La primera parte del manual ... more