"This people-centered playbook [...] is designed to give you the essentials of AI adoption in a quick, accessible format, with core concepts, foundational steps, and key frameworks without overwhelming detail. Built for impact-driven teams in low-resource or non-tech-first contexts, it answers the m ... ost common questions and provides enough context to get oriented fast. The playbook focuses on helping you get started, from discovering the right problem to designing responsible solutions and launching initial pilots. While we touch on scaling considerations, our deeper emphasis is on laying the right foundation so that when you are ready to scale, you do so responsibly and sustainably. Use this when you need quick answers or want to introduce AI implementation concepts to your team. What you are reading now is just the beginning. As AI continues to advance and as we learn from teams putting these approaches into practice, this Playbook will expand with it. We do not expect this to be a silver bullet solution, nor do we have all the answers. That is why we are releasing this version early, to invite you to build along with us, share feedback, and help refine and expand this resource as your AI adoption journey unfolds. Your insights and experiences will directly shape what this becomes." (Executive summary) more

"Anhand aktueller Praxisbeispiele vermittelt das Buch Ansätze und Werkzeuge für die Konzeption, Gestaltung und Verbreitung von neuartigen Medienangeboten. Aspekte wie Interaktion, Gamifizierung und Nutzerbeteiligung kommen dabei genauso zur Sprache wie Impact-Strategien, Reichweite und Social Medi ... a Marketing. Mithilfe von Design Thinking, agilen Methoden und Prototyping werden die Mediennutzer konsequent in den Mittelpunkt gerückt. Die branchenübergreifende Herangehensweise des Buches erschließt dem Leser immer wieder unerwartete, zukunftsweisende Perspektiven – ganz besonders in Bezug auf emergente Technologien wie Augmented Reality (AR), Virtual Reality (VR), Big Data, künstliche Intelligenz, maschinelles Lernen und das Internet der Dinge." (Verlagsbeschreibung) more