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Handbuch Medienmanagement
Heidelberg: Springer (2006), 982 pp.
Know Your Audience: Increasing Readership and Advertising Through Market Research
Washington, DC: International Center for Journalists (ICFJ) (2001), 51 pp.
"Other effective methods also are available—at little or no cost—for newspapers to gain valuable information about readers and advertisers and to learn what could make newspapers more attractive to them. Newspapers are encouraged to use some or all of these methods to complement their periodic p
...
Marketing Your Church: Concepts and Strategies
Kansas City: Sheed & Ward (1995), 129 pp.
