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Output Type
America Latina: Acción del libro en los procesos de cambio. 3
San José (CR): Centro de Estudios Democráticos de América Latina (CEDAL) (1974), various pag.
America Latina: Accion del libro en los procesos de cambio. 2
San José (CR): Centro de Estudios Democráticos de América Latina (CEDAL) (1974), various pag.
Communication of Innovations: A Cross-Cultural Approach
New York: Free Press, 2nd ed. (1971), 475 pp.
"In the 1971 edition of Communication of Innovations: A Cross-Cultural Approach, research had almost quadrupled, and its nature had become more varied and more involved with developing countries, necessitating a change in generalization about the theory." (Eleanor Blum, Frances G. Wilhoit: Mass medi
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Kommunikation und Modernisierung: Meinungsführer und Gemeinschaftsempfang im Kommunikationsprozeß
München-Pullach; Berlin: Verlag Dokumentation Saur (1971), 239 pp.
"Am Beispiel der Farm-Radio-Foren in Indien, der Radio-Klubs in der Republik Niger und Landfunkforen in Ghana wird die Bedeutung von Meinungsführern und der kollektiven Rezeption gezielter Kommunikationsangebote im Modernisierungsprozeß der Armen Welt untersucht. Dabei wird deutlich, dass für ein
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Nationalism and Social Communication: An Inquiry Into the Foundations of Nationality
Cambridge, Mass.: MIT Press (1966), 345 pp.
Cultural Change and Communication in Morocco
Human Organization (London), volume 24, issue 1 (1965), pp. 73-77
Bibliography on the Diffusion of Innovations
Columbus, Ohio: Ohio Agricultural Experiment Station, Department of Agricultural Economics and Rural Sociology (1962), 72 pp.
"In the pages that follow are listed the 489 bibliographical items on the diffusion of innovations. Some of the major works are briefly annotated." (Page 3)
Diffusion of Innovations
Glencoe, NY: Free Press (1962), 367 pp.
"In 1963 when Rogers published the first edition of Diffusion of Innovations, summarizing and evaluating research results on the spread of ideas, his literature search revealed about 500 studies ranging from "new drugs among physicians to hand tools among primitive tribes to hybrid corn among farmer
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The Passing of Traditional Society: Modernizing the Middle East
New York; London: Free Press; Collier-Macmillan (1958), xiii, 466 pp.
"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla
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