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"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra ... more
"This manual provides a methodology for trainers and media support organizations interested in providing courses on the coverage of avian influenza. It also provides a sample three-day training course agenda, complete with suggested lectures, discussion topics, exercises, suggested reading, field tr ... more
"This publication is intended to serve as a guide to journalists in different media segments on preventive, risk, and crisis communication. Although the focus is on a potential future influenza pandemic in Latin America arising from avian flu, the pages that follow set forth concepts and tools to as ... more
"The report has two parts. The first, devoted to outbreak experience, describes the special case of outbreaks and the many difficult challenges they present for communicators. It also summarizes presentations during the consultation that looked at recent outbreaks in terms of what they have to say a ... more
"From outbreaks of the flesh eating viruses Ebola and Strep A, to death camps in Bosnia and massacres in Rwanda, the media seem to careen from one trauma to another, in a breathless tour of poverty, disease and death. First we're horrified, but each time they turn up the pitch, show us one image mor ... more