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The Process and Effects of Mass Communications
Urbana: University of Illinois Press (1954), 586 pp.
"This book contains a series of articles by the best authorities — The process of communication; how to gain the attention; how meaning is transferred from one subjective field to another; how attitudes and opinions are formed and changed; how group-membership, role concepts and the social structu
...
Mass Communications
Urbana: University of Illinois Press; Institute of Communications Research (1949), 552 pp.
"Collection of articles forming a general introduction to the problems of social communications, combining the approaches of specialists in different fields — It surveys the historical development of the mass communication media, their function in our society and gives a more detailed study of the
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