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"The focus of this book is on evaluation theory rather than on practice, even though we do suggest implications for practice. We believe theory is used to justify and inform practice, so the theory makes a difference to practice over the long run. And practice can inform theory, as it has done many ... more
"Recognizing that policy decisions are typically made under pressure of time and on the basis of incomplete data or with limited resources with which to obtain information, the authors provide guidance on how to locate, evaluate and use relevant information, fast. This book is essential reading for ... more
"This book overviews and reconsiders media organizations - the news agencies - which report and film the news for the press and broadcast media. Incorporating institutional, historical, political economic and cultural studies perspectives, the book: reviews agency provision of general news, video ne ... more

Media Research Techniques

Thousand Oakes et al.: Sage, 2nd ed. (1998), viii, 175 pp.
"The book is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in so doing they learn various ways of conducting communication research both in theory and practice. The author has added new chapters on experimentation, historica ... more
"Understanding Global News invites the reader to explore contemporary journalistic practice, and questions the assumption that the media provide a mere window on the world. Challenging the often unquestioned notions of media objectivity, the author turns the classic questions: Who? What? When? and W ... more
"This book combines bibliographic essay and theory construction to provide a perspective on ritual as a special and powerful form of communication. Part one is a critical review of definitions of ritual from anthropology, sociology, communication studies and other literature, ending with a theoretic ... more

Intercultural Communication: An Introduction

Thousand Oaks: Sage, 2nd ed. (1998), 489 pp.

Rethinking Media, Religion, and Culture

Thousand Oaks; London; New Delhi: Sage (1997), x, 332 pp.
"The growing connections between media, culture and religion are increasingly evident in contemporary society, but until now have rarely been theoretically linked. The contributors to this volume effectively combine these areas into a coherent whole. The issues they examine include: the decline of r ... more
"Leading contributors offer a range of perspectives on the relationship between the process of globalization and international communication. Individual chapters examine the impact of market relations, deregulation and technology of Third World countries, as well as the ethics of the global communic ... more

Audience Analysis

Thousand Oaks et al.: Sage (1997), x, 166 pp.
"Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience A ... more
"This volume is designed to revolutionize the field of communication by identifying a broad ethical theory which transcends the world of mass media practice to reveal a more humane and responsible code of values. The contributors, representing a diverse range of intercultural perspectives, defend th ... more
"How do religious audiences react to and use the mass media? Religion and Mass Media is an audience-centered examination that reveals how a variety of Christian traditions experience media news and entertainment - in the context of institutional religious influences and expectations. Drawing on soci ... more