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"This book makes a new and significant argument that Indian news media are no longer just observers but active participants in the events that direct the nation. It explores the changing role and performance of Indian news media in the past 25 years by examining their coverage of some of the landmar ... more

Writing and Producing Radio Dramas

New Delhi et al.: Sage, 2nd ed. (2015), xix, 293 pp.
"In many—if not most—countries of the modern world, radio is thought of as a provider of music, news, weather reports and traffic situations, but very little else. Yet in parts of the developing world, radio is still extremely important and valuable as a medium for encouraging and teaching life ... more
"This book critically examines directed social change theory and practice while presenting a conceptual framework of development communication to address inequality and injustice in contemporary contexts. This third edition features significantly revised and updated chapters to include the latest sc ... more
"Drawing on more than 40 years of experience conducting applied social science research and program evaluation, author Michael Quinn Patton has crafted the most comprehensive and systematic book on qualitative research and evaluation methods, inquiry frameworks, and analysis options available today. ... more

Understanding the Media

Los Angeles et al.: Sage, 3rd ed. (2014), xix, 329 pp.
"The book gives a thorough guide to principles and practice, including: how to find, write and break stories with social media; an online journalism toolkit to get you started; using crowdsourcing to find and follow stories; getting on top of user-generated content; the ins and outs of copyright and ... more

Communicating Health: Strategies for Health Promotion

Los Angeles et al.: Sage (2013), x, 229 pp.
"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)
"Divided into three parts, the book provides a complete overview of the research process spanning: the uses, planning and management of research; reviewing existing evidence; learning development research skills; choosing research methods; undertaking ethical research; writing an effective research ... more

Understanding Media Economics

Los Angeles; London: Sage, 2nd ed. (2013), xii, 216 pp.
"In line with the rapidly evolving digital media landscape, this second and fully revised edition of Understanding Media Economics moves beyond the convention of a sector-specific approach to analysis of media economics, and instead offers a framework focused on key themes and imperatives that, in t ... more

Public Communication Campaigns

Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun ... more

Key Concepts in Creative Industries

Los Angeles et al.: Sage (2013), xii, 184 pp.
"This book is the first to present an organized study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, ... more

Encyclopedia of Media Violence

Los Angeles et al.: Sage (2013), xx, 434 pp.
"Entries examine theory, research, and debates as they relate to media violence in a manner that is accessible and jargon-free to help readers better understand questions from varied perspectives. From “Aggression” and “Animated Cartoons” to “V-chips” and “War Toys,” this work provid ... more
"Media and Terrorism brings together leading scholars to explore how the world's media have influenced, and in turn, been influenced by terrorism and the war on terror in the aftermath of 9/11. Accessible and user-friendly with lively and current case studies, it is a perfect student text and is an ... more

Writing Health Communication: An Evidence-Based Guide

London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin ... more
"Based on Michael Quinn Patton's Utilization Focused Evaluation, this briefer and more condensed 'essentials' book provides both an overall framework and concrete advice for how to conduct useful evaluations that actually get used. This book integrates both theory and practice and is not only based ... more
"This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing ef ... more

Television Journalism

Los Angeles: Sage (2012), x, 227 pp.
"An engaging and up-to-date look at television journalism, examining the history, contemporary trends and future directions of the medium." (Publisher description)
"This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also ... more

Media, Communication and Development: Three Approaches

New Delhi; Thousand Oaks: Sage (2012), xix, 258 pp.
"Media, Communication and Development: Three Approaches critically investigates the three approaches that have characterised most debates in the field of Media, Communications and Development since its emergence in the 1950s, namely, media development, media for development and stakeholder and commu ... more