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Public Communication Campaigns
Beverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
...
The International News Agencies
Beverly Hills, Calif.: Sage (1980), 284 pp.
"A systematic inquiry into world news agencies, with a focus on the relationship between those of the developed and developing world. Boyd-Barrett examines the four major Western-based news agencies in particular - Reuters, the Associated Press, United Press International and Havas Agence France Pre
...
Media Imperialism Reconsidered: The Homogenizing of Television Culture
Beverly Hills, Calif.: Sage (1979), 276 pp.
"An analysis of media imperialism with a middle-range focus. Capitalist exploitation, Lee contends, is not limited to the Third World but extends to advanced capitalist countries as well. The real questions should resolve around " (1) the extent to which Marxist-Leninist theory of 'media imperialism
...
The Costs of Educational Media: Guidelines for Planning and Evaluation
Beverly Hills, Calif. et al.: Sage (1978), 255 pp.
Communication and Development: Critical Perspectives
Beverly Hills, Calif.: Sage (1976), 148 pp.
