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"This book focuses on designing audience-responsive messages for use in developing countries. Author Bella Mody explains an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. The introductory background against which the author review ... more

Broadcasting in India

New Delhi: Sage (1987), 210 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee ... more

Mass Media and Social Change

Beverly Hills, Calif.: Sage (1981), 271 pp.
"A compilation of the papers of Symposium VII of the 9th World Congress of Sociology whose central theme asks whether the mass media should be agents of change or agents of the status quo. Central to the articles are discussions from varying viewpoints as to the nature of news and the factors that s ... more