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Women and Leadership in the News Media 2025: Evidence from 12 Markets

Amy Ross Arguedas, Mitali Mukherjee, Rasmus Kleis Nielsen

Reuters Institute for the Study of Journalism (2025), 11 pp.

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Reuters Institute Digital News Report 2025
Deep Insights

Nic Newman, Richard Fletcher, Craig T. Robertson, Amy Ross Arguedas, Rasmus Kleis Nielsen (eds.)

Oxford: Reuters Institute for the Study of Journalism (2025), 170 pp.

"• Engagement with traditional media sources such as TV, print, and news websites continues to fall, while dependence on social media, video platforms, and online aggregators grows. This is particularly the case in the United States where polling overlapped with the first few weeks of the new Trum ... p administration. Social media news use was sharply up (+6pp) but there was no ‘Trump bump’ for traditional sources. • Personalities and influencers are, in some countries, playing a significant role in shaping public debates. One-fifth (22%) of our United States sample says they came across news or commentary from popular podcaster Joe Rogan in the week after the inauguration, including a disproportionate number of young men. In France, young news creator Hugo Travers (HugoDécrypte) reaches 22% of under-35s with content distributed mainly via YouTube and TikTok. Young influencers also play a significant role in many Asian countries, including Thailand. • News use across online platforms continues to fragment, with six online networks now reaching more than 10% weekly with news content, compared with just two a decade ago. Around a third of our global sample use Facebook (36%) and YouTube (30%) for news each week. Instagram (19%) and WhatsApp (19%) are used by around a fifth, while TikTok (16%) remains ahead of X at 12%. • Data show that usage of X for news is stable or increasing across many markets, with the biggest uplift in the United States (+8pp), Australia (+6pp), and Poland (+6pp). Since Elon Musk took over the network in 2022 many more right-leaning people, notably young men, have flocked to the network, while some progressive audiences have left or are using it less frequently. Rival networks like Threads, Bluesky, and Mastodon are making little impact globally, with reach of 2% or less for news. • Changing platform strategies mean that video continues to grow in importance as a source of news. Across all markets the proportion consuming social video has grown from 52% in 2020 to 65% in 2025 and any video from 67% to 75%. In the Philippines, Thailand, Kenya, and India more people now say they prefer to watch the news rather than read it, further encouraging the shift to personality-led news creators. • Our survey also shows the importance of news podcasting in reaching younger, better-educated audiences. The United States has among the highest proportion (15%) accessing one or more podcasts in the last week, with many of these now filmed and distributed via video platforms such as YouTube and TikTok. By contrast, many northern European podcast markets remain dominated by public broadcasters or big legacy media companies and have been slower to adopt video versions. • TikTok is the fastest growing social and video network, adding a further 4pp across markets for news and reaching 49% of our online sample in Thailand (+10pp) and 40% in Malaysia (+9pp). But at the same time people in those markets see the network as one of the biggest threats when it comes to false or misleading information, along with Facebook. • Overall, over half our sample (58%) say they remain concerned about their ability to tell what is true from what is false when it comes to news online, a similar proportion to last year. Concern is highest in Africa (73%) and the United States (73%), with lowest levels in Western Europe (46%). • When it comes to underlying sources of false or misleading information, online influencers and personalities are seen as the biggest threat worldwide (47%), along with national politicians (47%). Concern about influencers is highest in African countries such as Nigeria (58%) and Kenya (59%), while politicians are considered the biggest threat in the United States (57%), Spain (57%), and much of Eastern Europe." (Executive summary, page 10-11) more

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Safeguarding independent journalism in Latin America

Francisca Skoknic

Oxford: Reuters Institute for the Study of Journalism (2024), 37 pp.

"In a region plagued by poverty, inequality, and attacks on press freedom, Latin American journalists have ventured into non-profit journalism to uphold democracy. Outlets producing award-winning and highly impactful journalism in the region include El Salvador’s El Faro, founded in 1998, Chile’ ... s Ciper (2007), IDL-Reporteros in Peru and La Silla Vacía in Colombia (2009), Animal Político in Mexico (2010), Agência Pública in Brazil and Plaza Pública in Guatemala (2011) – to name a few. But finding a sustainable financing model has eluded most outlets. There is limited advertising revenue for such controversial topics, and lower income audiences are hard-pressed to pay for news. This has led to an over-reliance on foreign funding to finance their work. Research by SembraMedia found that grants are the primary source of non-profit income, accounting for 63% of their revenue on average. To assess for myself how acutely reliant independent media in Latin America are on foreign donors, I set about analysing 40 independent outlets based in 16 countries. I focused on outlets that produce public interest journalism, play a significant role in their countries, and receive institutional foreign funding. [...] Between 2016 and 2022 those 40 outlets received more than $27 million from OSF and Ford Foundation. While Ford Foundation granted roughly half the number of grants as the Soros organisation, their grants were significantly larger, meaning the total amount donated was almost on par. OSF has been key in giving establishing grants to new outlets and then fostering their growth, while Ford tends to back outlets with a track record. Ana Joaquina Ruiz, Program Associate for Mexico, and Central America at Ford Foundation, told me: “OSF has the capacity to fund more innovative projects. Ford is a bit more conservative and works with projects that can be a contribution in the long term.” A third important player to consider in this ecosystem is Luminate, created by the founder of eBay, Pierre Omidyar. Publicly available data shows it has only distributed 11 grants between 2016 and 2022 among the 40 outlets I analysed. The average size of each grant was $360,000 – far more than the average Ford Foundation grants ($240,000) or OSF grants ($135,000). It is worth noting, however, that no consistent data could be found about the length of time each grant was intended to cover. An analysis of average amount granted per year might paint a different picture." (https://reutersinstitute.politics.ox.ac.uk) more

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Reuters Institute Digital News Report 2024

Nic Newman, Richard Fletcher, Craig T. Robertson, Amy Ross Arguedas, Rasmus Kleis Nielsen (eds.)

Oxford: Reuters Institute for the Study of Journalism (2023), 167 pp.

"In many countries, especially outside Europe and the United States, we find a significant further decline in the use of Facebook for news and a growing reliance on a range of alternatives including private messaging apps and video networks. Facebook news consumption is down 4 percentage points, acr ... oss all countries, in the last year. • News use across online platforms is fragmenting, with six networks now reaching at least 10% of our respondents, compared with just two a decade ago. YouTube is used for news by almost a third (31%) of our global sample each week, WhatsApp by around a fifth (21%), while TikTok (13%) has overtaken Twitter (10%), now rebranded X, for the first time. • Linked to these shifts, video is becoming a more important source of online news, especially with younger groups. Short news videos are accessed by two-thirds (66%) of our sample each week, with longer formats attracting around half (51%). The main locus of news video consumption is online platforms (72%) rather than publisher websites (22%), increasing the challenges around monetisation and connection. • Although the platform mix is shifting, the majority continue to identify platforms including social media, search, or aggregators as their main gateway to online news. Across markets, only around a fifth of respondents (22%) identify news websites or apps as their main source of online news – that’s down 10 percentage points on 2018. Publishers in a few Northern European markets have managed to buck this trend, but younger groups everywhere are showing a weaker connection with news brands than they did in the past. • Turning to the sources that people pay most attention to when it comes to news on various platforms, we find an increasing focus on partisan commentators, influencers, and young news creators, especially on YouTube and TikTok. But in social networks such as Facebook and X, traditional news brands and journalists still tend to play a prominent role. • Concern about what is real and what is fake on the internet when it comes to online news has risen by 3 percentage points in the last year with around six in ten (59%) saying they are concerned. The figure is considerably higher in South Africa (81%) and the United States (72%), both countries that have been holding elections this year. • Worries about how to distinguish between trustworthy and untrustworthy content in online platforms is highest for TikTok and X when compared with other online networks. Both platforms have hosted misinformation or conspiracies around stories such as the war in Gaza, and the Princess of Wales’s health, as well as so-called ‘deep fake’ pictures and videos." (Executive summary, page 10) more

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Follow the Money: The Missing Link in the Booming Coverage of Mental Health

Tanmoy Goswami

Oxford: Reuters Institute for the Study of Journalism (2023), 36 pp.

"Chapter one will set the context, by examining the harmful history of the media’s mental health coverage. I’ll present data on the growth in mental health coverage during the pandemic and show how personal narratives about mental health are gaining increasing space in public conversations, whil ... more

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Women and Leadership in the News Media 2023: Evidence from 12 Markets

Amy Ross Arguedas Kirsten Eddy, Mitali Mukherjee et al.

Oxford: Reuters Institute for the Study of Journalism (2023), 8 pp.

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No Easy Solutions: Zambian Journalism’s ‘Blalizo’ Problem

Laida K. Chongo

Oxford: Reuters Institute for the Study of Journalism (2023), 18 pp.

"A suggestion by Government to introduce a minimum wage has the potential to ensure that journalists are paid a living wage, making it feasible to start an open conversation about the ethical implications of accepting blalizo [a “transport refund” issued to journalists by the organisers of event ... more

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Humour as a Strategic Tool Against Disinformation: Ukraine’s Response to Russia

Olga Tokariuk

Oxford: Reuters Institute for the Study of Journalism (2023), 35 pp.

"Ukraine has been building its capacity to use humour as a strategic communications tool since Russian first invasion in 2014. After Russia launched the full-scale war in February 2022, this often grassroots effort was multiplied by many new actors joining it. Foreign supporters of Ukraine stepped i ... more

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Empowerment Journalism: A Model for Reporting Women Farmers’ Constructive Struggle

Radheshyam Jadhav

Oxford: Reuters Institute for the Study of Journalism (2023), 30 pp.

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Climate Change News Audiences: Analysis of News Use and Attitudes in Eight Countries

Waqas Ejaz, Mitali Mukherjee, Richard Fletcher

Oxford: Reuters Institute for the Study of Journalism (2023), 49 pp.

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Strategies for Building Trust in News: What the Public Say They Want Across Four Countries

Sayan Banerjee, Amy Ross Arguedas, Benjamin Toff et al.

Oxford: Reuters Institute for the Study of Journalism (2023), 76 pp.

External Link (112)

Dying to tell a story: The role of Citizen Journalists in Myanmar

Thu Thu Aung

Oxford: Reuters Institute for the Study of Journalism (2023), 32 pp.

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Challenges and Opportunities for Roma Voices in the Hungarian Media Space

Zsófia Fülöp

Oxford: Reuters Institute for the Study of Journalism (2023), 21 pp.

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Paying for News: Price-Conscious Consumers Look for Value Amid Cost-Of-Living Crisis

Nic Newman, Craig Robertson

Oxford: Reuters Institute for the Study of Journalism (2023), 35 pp.

External Link (140)

Reuters Institute Digital News Report 2023

Nic Newman, Richard Fletcher, Kirsten Eddy, Craig T. Robertson, Rasmus Kleis Nielsen (eds.)

Oxford: Reuters Institute for the Study of Journalism (2023), 158 pp.

"Across markets, only around a fifth of respondents (22%) now say they prefer to start their news journeys with a website or app – that’s down 10 percentage points since 2018. Publishers in a few smaller Northern European markets have managed to buck this trend, but younger groups everywhere are ... showing a weaker connection with news brands’ own websites and apps than previous cohorts – preferring to access news via side-door routes such as social media, search, or mobile aggregators. • Facebook remains one of the most-used social networks overall, but its influence on journalism is declining as it shifts its focus away from news. It also faces new challenges from established networks such as YouTube and vibrant youth-focused networks such as TikTok. The Chinese-owned social network reaches 44% of 18–24s across markets and 20% for news. It is growing fastest in parts of Asia-Pacific, Africa, and Latin America. • When it comes to news, audiences say they pay more attention to celebrities, influencers, and social media personalities than journalists in networks like TikTok, Instagram, and Snapchat. This contrasts sharply with Facebook and Twitter, where news media and journalists are still central to the conversation. • Much of the public is sceptical of the algorithms used to select what they see via search engines, social media, and other platforms. Less than a third (30%) say that having stories selected for me on the basis of previous consumption is a good way to get news, 6 percentage points lower than when we last asked the question in 2016. Despite this, on average, users still slightly prefer news selected this way to that chosen by editors or journalists (27%), suggesting that worries about algorithms are part of a wider concern about news and how it is selected. • Despite hopes that the internet could widen democratic debate, we find fewer people are now participating in online news than in the recent past. Aggregated across markets, only around a fifth (22%) are now active participators, with around half (47%) not participating in news at all. In the UK and United States, the proportion of active participators has fallen by more than 10 percentage points since 2016. Across countries we find that this group tends to be male, better educated, and more partisan in their political vie ws. • Trust in the news has fallen, across markets, by a further 2 percentage points in the last year, reversing in many countries the gains made at the height of the Coronavirus pandemic. On average, four in ten of our total sample (40%) say they trust most news most of the time. Finland remains the country with the highest levels of overall trust (69%), while Greece (19%) has the lowest after a year characterised by heated arguments about press freedom and the independence of the media." (Summary, page 10) more

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News for the Powerful and Privileged: How Misrepresentation and Underrepresentation of Disadvantaged Communities Undermine Their Trust in News

Amy Ross Arguedas, Sayan Banerjee, Richard Fletcher et al.

Reuters Institute for the Study of Journalism (2023), 58 pp.

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A Guide to Improving the Accessibility of Indian News and Newsrooms

Priti Salian

Oxford: Reuters Institute for the Study of Journalism (2022), 30 pp.

"I spoke to 14 journalists with disabilities in India who painted a vivid picture of the barriers they face to joining the industry, finding employment, and thriving in the workplace. And what affects these journalists translates into media products that reflect a lack of accessibility for our audie ... more

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How Publishers Are Learning to Create and Distribute News on TikTok

Nic Newman

Oxford: Reuters Institute for the Study of Journalism (2022), 35 pp.

"This report sets out data on the extent of publisher adoption alongside motivations for joining TikTok; pulls together top tips from TikTok creators and discuss the metrics most commonly used to evaluate success; explores different strategies for engaging users on the platform, highlighting case st ... more

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Bridging Journalism’s Data Viz Accessibility Gap

Johny Cassidy

Oxford: Reuters Institute for the Study of Journalism (2022), 28 pp.

"Making a visual format accessible for people who can’t see is challenging, but there’s a huge community already invested in working out viable solutions. The tension that remains for them is in receiving a clear mandate for this work from senior leaders within organisations. Accessibility champ ... more

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Snap Judgements: How Audiences Who Lack Trust in News Navigate Information on Digital Platforms

Amy Ross Arguedas, Sumitra Badrinathan, Camila Mont'Alverne, Benjamin Toff, Richard Fletcher, Rasmus Kleis Nielsen

Oxford: Reuters Institute for the Study of Journalism (2022), 43 pp.

"In this report, we qualitatively examine how audiences who lack trust in most news organisations in their countries navigate the digital information environment, especially how they make sense of the news they encounter while using social media, messaging applications, or search engines. Drawing on ... a sample of 100 individuals in four countries – Brazil, India, the United Kingdom (UK), and the United States (US) – we centre on how they use Facebook, WhatsApp, and Google, based on a unique interviewing approach anchored in their concrete everyday experiences. Participants were asked to describe and respond to what they actually saw on their screens as they navigated these platforms in real time while speaking to members of our research team. This research is focused on individuals with minimal trust in most news sources and below-average interest in politics – a population often neglected in audience research since these individuals tend to be least likely to consume news. However, for that same reason, understanding the way they encounter and engage with information online is of particular importance. Indeed, in line with prior survey-based research (Toff et al. 2021c), we found these individuals tended to be indifferent towards, or even opposed to, the idea of receiving news through platforms, which they said they primarily used for other purposes. What we found is that when they did encounter news on platforms and sought to assess how credible the information might be, they often relied on cues for making quick, in-the-moment judgements, which were particularly important since many of these users rarely clicked through to the original sources of news. The mental shortcuts people discussed, summarised in Figure 1, involved (1) pre-existing ideas they held about news in general or specific news brands (where the information was coming from), but also several other factors: (2) social cues from family and friends (who shared or engaged with the news), (3) the tone and wording of headlines (whether or not it was perceived as clickbait), (4) the use of visuals (which they often saw as important evidence for what could or could not be trusted), and (5) the presence of advertising (whether or not information appeared to be sponsored). Additional (6) platform-specific cues also played a role in shaping judgements about what to trust. These involved design decisions around how information appears on platforms (e.g. what labels appear, what is given most prominence), which in turn affect many of these other cues." (Introduction and key findings, page 3) more

Reuters Institute Digital News Report 2025 Deep Insights

Reuters Institute Digital News Report 2025
Deep Insights