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Achieving Polio Eradication: A Review of Health Communication Evidence and Lessons Learned in India and Pakistan

Rafael Obregón, Ketan Chitnis, Chris Morry, Warren Feek, Jeffrey Bates, Michael Galway, Ellyn Ogden

Bulletin of the World Health Organization, issue 87 (2009), pp. 624-630

"This review examines polio communication efforts in India and Pakistan between the years 2000 and 2007. It shows how epidemiological, social and behavioural data guide communication strategies that have contributed to increased levels of polio immunity, particularly among underserved and hard-to-re ... more

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Cubrimiento periodístico de la gestión del riesgo en la subregión andina: Discursos periodísticos y perspectivas desde la comunicación para el cambio social

Rafael Obregón, Jesús Arroyave, Marta Milena Barrios

Lima: Comunidad Andina; Proyecto Apoyo a la Prevención de Desastres en la Comunidad Andina (PREDECAN) (2009), 72 pp.

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Periodismo y comunicación para la gestión de riesgo en la subregión andina: Discursos periodísticos y perpsectivas para un enfoque prospectivo y preventivo

Rafael Obregón, Jesús Arroyave, Marta Milena Barrios

Folios (Universidad de Antioquia), issue 23 (2008), pp. 105-135

"El presente artículo analiza los discursos periodísticos y la representación de temas claves vinculados a la gestión del riesgo de desastres en cuatro países de la subregión Andina. El estudio se apoya en elementos teóricos de la investigación en medios y periodismo, tales como Agenda Setti ... more

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Evaluation of the Population Communication Services (PCS) Project

Gerard Bowers, Rafael Obregón, Audrey Sullivan, Audrey Sullivan, Thomas Tufte, Shereen Usdin

Washington, DC: Population Technical Assistance Project; USAID (2001), 67 pp.

"The Johns Hopkins University Population Communication Services (JHU/PCS) project has been the Office of Population’s leading project for communication and behavior change since 1982. Now working under its fourth cooperative agreement* with USAID, JHU/PCS and its subcontractors provide technical a ... nd financial support for communication projects in all stages of design, implementation, and assessment, including audience identification, message design, determination of appropriate media mix, materials development, and program evaluation. Previous versions of the PCS project (i.e., those carried out under the first three PCS projects) emphasized production of and training for the development of posters, brochures, flip charts, and other materials for providers and facilities materials which were largely lacking at that time. The earlier projects also pioneered the use of mass media, music, and drama for family planning and health promotion. The design of the current PCS project recognizes the importance of community mobilization and interpersonal communication and counseling (IPC/C), and incorporates all three elements in a three-pronged strategy wherever possible. In addition to these planned additional areas of responsibility, PCS IV has become increasingly involved in functional areas that were not anticipated when it was awarded in 1995. These include child survival (including polio eradication), prevention of human immunodeficiency virus/acquired immune deficiency syndrome (HIV/AIDS), environmental health, and—representing the most obvious departure from the project’s traditional orientation—democracy and governance. PCS has assumed responsibility for virtually all of these unanticipated new tasks in response to field support–funded requests from USAID Missions. Indeed, the field support–driven nature of the PCS project is one of its central characteristics. At present, approximately 80 percent of PCS funds are derived from Mission field support funds—a substantial portion of which (approximately 30 percent) has been provided to address communication needs in the areas beyond family planning/reproductive health noted above. The evaluation presented herein was designed to assess JHU/PCS performance in meeting the objectives set forth in the current cooperative agreement, as well as to examine the project’s effectiveness in responding to these new and unforeseen challenges. The evaluation team was asked to review the tools and methodology that JHU/PCS and its partners apply to these tasks, as well as the communication science that underlies PCS’s strategic approach." (Executive summary) more

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Communications Programming for HIV/AIDS: An Annotated Bibliography

Collins O. Airhihenbuwa, Rafael Obregón, Bunmi Makinwa

Geneva: UNAIDS (1999), 112 pp.

"This document contains 667 references and has been organized according to recent findings in our review of the application of current communication frameworks to HIV/AIDS communication. In short, there seems to be a consensus among academics, researchers, and practitioners that a new framework in H ... more

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Reconstructing the Story of 'Simplemente María', the Most Popular Telenovela in Latin America of All Time

Arvind Singhal, Rafael Obregón, Everett M. Rogers

International Communication Gazette, volume 54, issue 1 (1995), pp. 1-15

"The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of al ... more