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Multidimensional Model for Change: A Comprehensive C4D-Based Framework for Sustainable Development
In: Handbook of Communication and Development
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 213-232
"This chapter presents the Multidimensional Model for Change (MMC), an innovative model aimed at improving people’s life; it includes the elements of the Communication-Based Assessment (CBA) and Communication Needs Assessment (CNA) frameworks. It is based on a mix of theories of change management
...
Participatory Communication: A Practical Guide
Washington, DC: World Bank (2009), v, 50 pp.
"This publication is an easy-to-read introduction to current concepts and practices of development communication. It consists of four parts. The first chapter distinguishes between three main conceptual approaches to development communication: the diffusion model, the life skills model and the parti
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Development Communication Sourcebook: Broadening the Boundaries of Communication
Key Guides
Washington, DC: World Bank (2008), xx, 244 pp.
"This book is essential reading for anybody interested in development communication. Mefalopulos, a World Bank development communication officer with wide-ranging experiences in the field, presents four modules. The first module concisely presents the concepts and applications of development communi
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Participatory Communication Strategy Design: A Handbook
Rome: FAO, 2nd ed. (2004), 111 pp.
Participatory Rural Communication Appraisal: Starting with the People. A Handbook
Key Guides
Rome; Harare: FAO; SADC Centre of Communication for Development, 2nd ed. (2004), 160 pp.
"This handbook provides a simple, easy to follow step-by-step procedure to plan, conduct and analyze Participatory Rural Communication Appraisal (PRCA) with communities in order to design effective communication programmes. It specifies the appropriate attitudes and behaviors required for the succes
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