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Do-It-Yourself Audience Research on a Shoestring
In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin: Plural Media Services; Media in Cooperation and Transition (MiCT) (2014), pp. 86-103
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better
...
The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin; Amsterdam: Plural Media Services; Media in Cooperation and Transition (MiCT); DOEN Foundation (2014), 109 pp.
"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T
...
Syria Audience Research
Berlin: Media in Cooperation and Transition (MiCT) (2014), 31 pp.
"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to media is primarily dependent on location with people in government controlled areas enjoying the best ac
...
Media&Makers: Juba 2012 Open Knowledge and Sustainable Media Forum
Berlin: Media in Cooperation and Transition (MiCT) (2013), 26 pp.
"The conference, held in Mid-December, was funded by the Federal Foreign Office of Germany and UNESCO South Sudan. It consisted of two streams. One focussed on media and sustainability, the other on open data and open knowledge models. Rather than just holding lectures, the event saw working groups
...
The Sudanese Press After Separation: Contested Identities of Journalism
Berlin: Media in Cooperation and Transition (MiCT) (2012), 47 pp.
"This volume seeks to impart a deeper understanding of the political nature of the Sudanese press. Through observation, research and analysis, it also conveys a multifaceted impression of Sudanese journalists’ working conditions. It tries to paint an authentic and differentiated picture of their s
...
Media on the Move: A Reader on Iraqi Media and Media Law
Amman: Friedrich-Ebert-Stiftung (FES) (2007), 47 pp., 47 pp.
