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McQuail's Media & Mass Communication Theory
Deep Insights
Los Angeles et al.: Sage, 7th ed. (2020), ix, 672 pp.
"Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this editio
...
The Media in Europe: The Euromedia Handbook
London: Sage, 3rd revised ed. (2004), 274 pp.
"Covering 23 countries, the volume highlights and explains key issues of debate and current tendencies in media policy and provides basic statistics relating to each case study. The chapters are written by an expert from the country concerned. Most of these are members of the Euromedia Research Grou
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Media Performance: Mass Communication and the Public Interest
London: Sage, reprint (1999), 350 pp.
Audience Analysis
Thousand Oaks et al.: Sage (1997), x, 166 pp.
"Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience A
...
