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"The findings of the research reflect two overarching concerns: training content and training delivery. It is a central finding of the research that financial skills are required by the sector. Related to this is the need to encourage professional attitudes, processes, and systems within the sector.
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Formative Target Audience Research: A Case Study of Five Community Radio Stations in South Africa
Deep Insights
Grahamstown: Sol Plaatje Institute for Media Leadership (2009), x, 127 pp.
"This report aims to 'assist radio stations to understand formative target audience research and enable them to conduct such research'. The report is primarily based on the experiences with Focus Group Discussions (FGD's) of five South African community radio stations. The publication contains an in
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