"This toolkit is designed to help community media managers lead and oversee audience research in practical, affordable, and meaningful ways. It simplifies research concepts and focuses on actions that can be implemented using existing staff and community resources. Each section contains short explan ... ations, checklists, and templates to guide decision-making and ensure evidence-based programming. The toolkit is written for managers, directors, and program coordinators in community radio and television stations. It can also serve as a reference for producers, presenters, and volunteers who support audience engagement efforts. To use the toolkit effectively, managers are encouraged to read one section at a time, apply the practical tools, and reflect with their teams after each research activity. The document is not meant for academic study but for real-world use in the station’s daily operations." (Introduction, page 9) more

"This study sought to find out the specific uses and gratifications of Christian television viewers with a view of providing relevant information base for the re-launch of Luntha TV in Malawi. The population of this study was Christian television viewers from 10 denominations in and around Area 18 i ... n Lilongew city, Malawi [...] A total of 183 responses were collected from the screener questionnaire. One hundred and thirty people participated in twelve different focus group discussions that were conducted between February and March 2009 [...] This study found out that even if a television station were Christian, the people would expect a mix and a balance of Christian and secular programming. The data emphasize that the television would need to address the needs of its viewers holistically and be relevant to their social and public life." (Abstract, page 7-8) more