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"One in a series of guidebooks and training manuals for journal editors in developing countries that are active in the field of agriculture and rural development. They aim to assist editors to improve their publishing operations, and provide more effective communication of the scholarship and the re
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Marketing African Books Worldwide: The ABC Experience
In: Book Marketing and Promotion: A Handbook of Good Practice
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), pp. 225-243
"A detailed account of the marketing methods and strategies employed by the Oxford-based African Books Collective, to promote and sell a very wide range of African-published books in the countries of the North. It describes the type of promotional materials produced, mailing lists and other marketin
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Book Marketing and Promotion: A Handbook of Good Practice
Key Guides
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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Public Libraries in Africa: A Report and Annotated Bibliography
Oxford: International Network for the Availability of Scientific Publications (INASP) (2000), vi, 199 pp.
"The synthesis of literature quoted in the bibliography and the country reports portrays the public library movement in Africa as being very weak, with numerous problems regarding financial constraints, lack of human resources, outdated materials and poor use. The only sector of the African populati
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Marketing and Promoting Agricultural and Rural Development Publications: A Practical Guide
Key Guides
Oxford; Wageningen: International Network for the Availability of Scientific Publications (INASP); Technical Centre for Agricultural and Rural Cooperation (CTA) (2000), x, 70 pp.
"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t
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