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"Offering insight into the impact media convergence has had on the radio industry, this book presents an introduction to the modern radio production studio, the equipment found in that studio, and the basic techniques needed to accomplish radio production work." (Publisher description)
"Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers.You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to thebuyer, how the program s ... more