"Chapter one will set the context, by examining the harmful history of the media’s mental health coverage. I’ll present data on the growth in mental health coverage during the pandemic and show how personal narratives about mental health are gaining increasing space in public conversations, while the economic aspect remains underexplored. Chapter two describes the scale of the mental health challenge and the main sources of mental health funding in LMICs — including governments, philanthropies, and international aid agencies — and their shortcomings. I also explore the recent phenomenon of venture capitalists pumping funds into technology-based solutions such as mental health apps, which carry significant risks for users. Chapter three offers five key lessons that should serve as a beginner’s guide for reporting on mental health through an economic lens: i) reimagine mental health as more than a healthcare issue ii) change how mental health stories are written and presented iii) train up reporters and editors iv) don’t confine yourself to large sums and glamorous characters, and v) remember that scale and impact cannot be divorced from inclusion. In conclusion, I outline what the media stands to gain by improving its coverage." (Introduction, page 6)